BA(Hons) in Fashion Photography

General

Program Description

Develop your unique artistic voice and springboard into the industry as an innovative fashion photographer. You’ll become a networked fashion image-maker, teaming up with students from across the Fashion & Textiles Institute and pitching to a selection of top international clients.

Introduction

You'll learn how to create dynamic photography and moving image using alternative new media digital processes. You'll also have access to some of the most innovative equipment, including eight industry-sized studios, dark rooms, postproduction suites and an incredibly well-equipped photography resource centre.

You will:

  • Showcase your work to industry-leading clients.
  • Attend guest lectures and have access to world-leading practitioners such as Shonagh Marshall, Matthew Holroyd, Joseph Delaney, Ewen Spencer and Derek Ridgers.
  • Have the opportunity to work with leading names in fashion like Baron, Element, Nowness, River Island and SHOWstudio.
  • Pitch your projects to industry experts and work on live briefs set by international clients.
  • Attend industry-led trips such as London Fashion Week and real-life fashion industry shoots.
  • Learn from a renowned course team, who are internationally published with publications that include; The Face, iD, Arena, Beauty Papers, Re-Edition and Vogue Homme.

What we're looking for

We want someone who:

  • Shows creative flair and technical ability.
  • Thinks conceptually.
  • Has photographic communication skills.
  • Can experiment.
  • Has fashion knowledge.

What our graduates do

Our graduates have got their foot in the door at companies like Adidas, Vivienne Westwood, Big Sky Studios, River Island, ELLE, Harper’s Bazaar, Ted Baker, DC, Toni & Guy, Paul Smith, i-D, TANK, Christopher Kane and 1883 Magazine.

A model poses for photographers backstage at Mercedes-Benz Fashion Week.

What you'll learn

On this fashion photography course, you'll combine creativity with technology, developing your skills, confidence and imagination. Working across film, photography and animation, you'll explore studio and location practices, high-end retouching, specialist editing techniques and fashion film.

From catwalks to street style, we'll cover all areas of fashion. You'll learn about advertising campaigns, produce fashion photographs for clients and our gallery, and create web-based work, fashion fanzines and designer look-books.

Year one

You'll get a feel for industry life by working as a fashion photographer in a team, and exploring the industry's analytical, creative and technical aspects, both in the studio and on location. Learning the history and theories behind the industry, you'll explore the fashion styles of historical subcultures, develop high-end retouching techniques, and learn how iconic fashion image-makers use handmade publications to narrate powerful stories.

Modules

  • Subcultures & Styles
    You'll begin by developing your understanding of photographic representation through the application and understanding of visual language, while exploring fashion style through the theme of sub-cultures.
  • Handbook to Industry
    Running alongside the Subcultures module, we'll work with you to facilitate the foundations for professional approaches to image creation. Through the investigation of the responsibilities of the main contributors, Handbook to Industry unpacks the processes and modes of fashion image production.
  • The Body & Ethics
    This module gives you the opportunity to explore and experiment with a variety of critically challenging photographic approaches to the visual representation of the human form. You'll investigate the codes and conventions of dressing and situating the body within a fashion context, provoking debates about gender, beauty, sexuality, ethnicity, morality, social position, body image and self-representation; ultimately exploring your own role and responsibilities as a fashion photographer.
  • The Edit
    In this module, you'll investigate how the order of photographs in fashion spreads is constructed by contemporary fashion publishing, both in print and online. You'll consider how stories are told in fashion photography within different published contexts. Alongside this, you will also explore the typographical relationship of image and text, and the process of editing and sequencing images. You'll be asked to curate a sequenced editorial output of your choice, such as an editorial in a magazine, photo-book, zine, newspaper or digital media.

Year two

By studying experimental fashion film, animation and photo manipulation, you'll explore the impact of new media on the fashion communications industry. You'll also have the chance to build your critical understanding of contemporary theory and research methodologies. And by discussing and experimenting, you'll explore light, colour, tone, composition and form, as well as histories and theories, as you create a professional portfolio.

Real-world experience comes from live project collaborations with industry brands and clients, a live brief exploring fashion filmmaking and photography, and an optional study trip. You'll also have the chance to build your professional network, working with brands such as Element, Griffin and Ted Baker. Guest lecturers include Matt Damsell (Ted Baker), Tom Alexander (SHOWStudio), Creative Director, Harris Elliott and Jonathan Hempstead (HempsteadMaye).

Modules

  • Fashion Film
    The hunger for fashion films amongst other digital media outputs is unprecedented in our contemporary world. Fashion films are used on a regular basis as communication tools for the branding and promotion of fashion goods, reflecting trends and moods of the current times. This module introduces you to a broad range of technical and professional methods for the creation of your own fashion film. We'll provide you with an understanding of how fashion can be promoted through moving image, enhancing your research and conceptual skills, planning and shooting, as well as editing.
  • Advancing Professional Skill-Sets
    This module plays a vital role in the development of your individual visual voice, as well as developing you as an employment-ready creative practitioner. You'll be asked to become more autonomous in your practice by specialising in the area of technical and practical skills, underpinning a potential career path.
  • Fashion Image
    In our postmodern condition of photography, with its ceaseless flow of images, the internet is serving as a laboratory for image-making experimentation. It's within this context that the notion of image-making has become an art form rather than promoting the traditional act of 'taking an image'. In this module, you'll be encouraged to challenge photographic conventions and explore other forms of expression, which could include photogrammetry, 3D scanning or montage.
  • Advancing Theories for Practice
    At this stage, you'll be given the opportunity to advance your research tools to support your theoretical understanding and development. This will enhance your ability to communicate the central theoretical and conceptual concerns of your visual practice in written form.

Year three

In the final year of your Fashion Photography degree, you'll have the chance to collaborate with internationally renowned names like Baron Magazine, Nowness and Shonagh Marshall. You'll work with clients on professional briefs, and build networks and relationships to help you launch your career.

We'll encourage you to look into publishing your work as you define and complete a final major project, give you a "careers boot camp" and help you develop a professional identity with the opportunity to be part of an industry-facing end-of-year showcase event.

You'll get the chance to attend a series of masterclasses run by leading photographers such as Ewen Spenser, Derek Ridgers, JoyceNG and Danny Treacy. Photographers' agent Claudio Napolitano (Today Management), Curator Karen McQuaid (Photographer's Gallery), and artists Steffi Klenz and Melinda Gibson will also contribute to your preparation for industry.

Modules

  • The Client Brief
    In this module, you'll have the opportunity to work with a selected client on a proposed professional brief. From generating initial ideas through to delivering image production, you'll learn how to work in an industry-facing manner; presenting your ideas efficiently and effectively will be key. You'll be asked to respond to the client's brief with your own authentic take on fashion photography while ensuring that their intended message is clearly and compellingly translated into innovative and forward-thinking photographs.
  • Research into Practice
    This module is very much about 'theory to practice/practice to theory'. You'll have an opportunity to articulate your research in the form of a dissertation, while also producing a project proposal presentation ahead of your final major body of work.
  • Final Major Project
    The Final Major Project unit is an independently led project in which you’ll draw on your extended knowledge of contemporary image-making, critical theory and technical skills to support the production of a final body of work at a professional level.

The modules above are those being studied by our students or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

How you'll learn

You'll take on live client editorial and advertising briefs with accompanying lectures and workshops. This respected fashion photography course is centred around regular tutorials, lectures, seminars and technical workshops in the studio and on location. There'll be opportunities to attend fashion weeks and take study trips to world-renowned fashion centres.

You'll also have a high level of contact time with your staff and tutors, who'll encourage you to gain a diverse and global understanding of the industry through international placements.

Assessment methods

  • Continuous assessment of visual, verbal and written assignments.
  • Portfolio submissions, support work and online presence.
  • Final-year portfolio.

Staff

The team is made up of award-winning educators and leading creatives in their fields, like photographers Jonathan Simms (Vogue Homme, Glamour, GQ), Donald Christie (I.D, Dazed, The Face), Fashion Director Philip Scurrah (Wallpaper, Russh, Selfridges) and Eloise Parry (Dazed, Helmut Lang, Topshop).

Some members of staff only teach on specific modules, and your course might not feature every member.

Facilities

  • Eight large, fully-equipped professional studios - frequently in demand from external professionals outside of term time.
  • Fully colour-managed digital suites with specialist print processing facilities.
  • Specialist software training with Adobe Creative Suite.
  • Photography store containing an extensive range of industry-standard equipment available for loan from 9 am-9 pm, 7 days a week during term time.

How to apply

Apply via UCAS

Ready to join us? If you're applying through UCAS Apply and Track, you'll need to reference the university and course codes below. 

  • University code: F33
  • Course code: W641

Applying as an international student? 

International students can apply for a course through UCAS, via an agent or directly with the university. 

Entry requirements

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.  

As a guide our typical offer at an undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, a BTEC Extended Diploma or a Foundation Diploma. 

Language requirements

For applicants whose first language is English, we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in-country equivalencies and approved tests.  

If you need a Tier 4 student visa to study in the UK, you’ll need to take an approved Secure English Language Test (SELT). You can read our English Language Requirements for more information.

Deadlines

  • UK/EU applications: 15 January 2020 (for equal consideration) 
  • Late applications will be considered if there are places available. 
  • International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

Tuition fees 2020-21

  • £9,250 - full-time UK/EU
  • £16,000 - full-time international

Tuition fees are set annually and are subject to review each year. The University may, therefore, raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.

Last updated May 2020

About the School

Established in 1902 as Falmouth School of Art, it has grown over a century to become a digital innovation hub. Today, its portfolio of undergraduate and postgraduate courses represents the breadth of ... Read More

Established in 1902 as Falmouth School of Art, it has grown over a century to become a digital innovation hub. Today, its portfolio of undergraduate and postgraduate courses represents the breadth of the Creative Industries, the fastest growing sector in the UK economy. Now, as we face the fourth industrial revolution; as technology provides great opportunities as well as challenges, it’s clear that Falmouth’s specialisms of creative innovation; creative thinking, problem-solving, communication and storytelling, will be key to future economic and cultural success both at a local and global level. Read less
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