Introduction
“Advertising is the ability to sense, interpret…to put the very heart throbs of a business into type, paper and ink” Leo Burnett
The course prepares students for a career in creative advertising and encourages creative thinking too.
Taught by a team of advertising practitioners and academic theorists, students are equipped with contemporary knowledge to be able to understand the theoretical and practical aspects of every level of the advertising industry from planning to creative output and presentation.
Studies are underpinned by contextual studies – design theory and live briefs from the industry as well as student competition entry alongside an individual study of student self-initiated briefs. They are challenged over a wide range of media such as print, TV, ambient, guerrilla, web, viral and social networks such as Twitter and Facebook.
In the first year the course begins with a program of ideas/concept generation projects, specific advertising briefs are introduced towards the end of semester one. In semester two projects expanded to include typography, layout and computer skills.
In the second year, students understand that ‘the idea’ is king and the emphasis shifts to developing the sound advertising strategies that are the foundation for those ideas. Copywriting and graphic design for advertising form a significant part of the teaching. Students also have the opportunity to acquire photographic, video and sound editing skills.
Advertising is, and always has been, one of the most dynamic and exciting careers creative students can choose and with the explosion of new media, such as the Internet, the industry requires talented and committed people as never before.
Entry Requirements
Diploma and transcript from high school
Evidence of student’s ability in English language (IELTS 6.0 or its equivalent). If previous education was in English, there is no need for any test, just a certificate where this is confirmed
Portfolio
Passport
AAS Application form
Course at a glance
Year 1
Introduction to Advertising 1 & 2
Introduction to Digital Imaging
Visual Communication
Design Theory 1
Introduction to Motion Graphics
Year 2
Integrated Campaigns
Branding & Identity
The Book
Graphic Communication
Design Theory 2
Motion Graphics 2
Year 3
Creative Team Campaigns
Design Research Project
The Book
Final Major Project
Important Dates and Information
Duration: 36 months (3 years)
Educational Form: taught
Education Variants: full-time
Language: English
Application Deadline: 30 June 2021
Classes Start Date: 27 September 2021
Award Body: University of Sunderland - UK
British Degree: Bachelor of Arts with Honour
