B.Sc. Sport and Event Management


3 locations available

Program Description

Bachelor's degree in sports

Right in the middle of it, instead of just doing it: managing athletes, planning events, awakening emotions

Hardly any sector inspires as many people as the sports

The bachelor's program of the University of Applied Sciences Europe teaches management and leadership skills in sports and events, business administration and economics as well as legal basics. In doing so, you will only learn from renowned lecturers from science and practice and can actively shape your studies and your career path through individually selectable specializations and an interdisciplinary selection of subjects.

For example, you can take the optional specialization Football Management.

We attach great importance to preparing you for the practice during your studies. That's why our study content is always based on current developments in the sports and event industry. We design, plan and organize your own events during your studies and become you


  • Early Bird: Apply until June 30 and get a 10% discount on the first semester in WS19.
  • Degree course: Sport
  • Degree: Bachelor of Science
  • Possible study locations: Berlin, Hamburg and Iserlohn
  • Language of instruction: German (Berlin, Hamburg
  • Duration of study: 6 semesters
  • Semester abroad: 4th semester
  • Beginning of the semester:
    • Winter semester: September
    • Summer semester: March
  • Credit Points: 180 ECTS
  • Specialization options (selection):
  • Football management (specialization)
  • Customer Relationship Management
  • Digital Business
  • entrepreneurship
  • marketing
  • Focus of study:
  • Teaching by renowned lecturers from science and practice. Optimal career opportunities through freely selectable specializations, practical projects, excursions, semester abroad and internships. Focus on individual support in small learning groups and a family atmosphere.
  • Study Fees:
  • For EU applicants: € 8,940 annually
  • For non-EU applicants: € 11,340 annually

The special thing about studying at the University of Applied Sciences Europe

At the University of Applied Sciences Europe study in small seminar groups. This enables us to provide individual support and personal contact with the teachers. These are invariably renowned experts from the field, whose business network you can use already during your studies.

A wide range of interdisciplinary subjects allow you to co-design and expand the contents of the course. As a particularly practice-oriented university, we guarantee state-of-the-art equipment and cooperate with attractive sports clubs such as Union Berlin, Real Madrid, ALBA BERLIN and more. An internship and / or a semester abroad are integrated into the study program.

The University of Applied Sciences Europe is state recognized, multi award winning and world leader in international orientation. In addition, we are among the top 10 universities in Germany in the field of business administration. Our degree programs are NC-free.

Course contents - Seminars, practice, semester abroad and more

As a student in the sports program

You acquire knowledge about event processes and event formats in recreational and professional sports and also gain comprehensive insight into business administration in order to prepare you for the requirements of the economy.

You will deepen your knowledge in practical projects. You also have the opportunity to specialize in soccer management at an early stage. During the semester abroad, you study at a renowned partner university and take the opportunity to expand your profile with an international perspective.

In sports

  • marketing
  • Controlling
  • Customer Relationship Management
  • Finance
  • public relations
  • entrepreneurship
  • Soccer Marketing
  • Digital Business
  • International Management
  • Corporate Management
  • Automotive Management


With a degree in sports

Typical occupational fields for sports

  • Sports marketing and communication
  • event marketing
  • Sponsorship and PR
  • Activities in marketing and event departments of companies
  • Activities in the sporting goods industry and trade, sports clubs and associations
  • Management at commercial sports providers
  • Trade fairs and congresses
  • city ​​marketing

The specialization for football management

Central innovation of the degree program is the optional specialization Soccemanagement. It was developed in cooperation with renowned European partner universities in Madrid and allows you an early industry-specific orientation, which will be of great advantage when you start your career in the football industry.

The first two semesters are under the motto "Soccer Sport", "Soccer Business" and Fundamentals in Football Management. The following topics are covered:

  • How is eg the German professional football organized?
  • What role does FIFA play in world football?

The 5th 6th semester is all about soccer marketing.

  • What special features should be considered in football marketing?
  • For example, how do I manage a brand like Borussia Dortmund?
  • What role do fans and fan culture play?
  • How do I deal with sponsors?

Students talk about studying in the #uestories

"You are young. Do what you really enjoy doing. The University of Applied Sciences Europe will open all doors for you, you just have to be ready to go through it. "

Daniel is studying sports

Your path to undergraduate studies at the University of Applied Sciences Europe

At the University of Applied Sciences Europe , students rank as individuals first. We inform our applicants in detail and find out in an intensive selection process who really suits us. Only in this way can we guarantee the basis of trust that is crucial for the success of a degree program. We want to stand with conviction behind you and your career - And you should be just as safe.

You can apply one year in advance for the desired semester start with us. The application deadline for the winter semester is August 15 (non-EU applicants: June 15) and for the summer semester February 28 (non-EU applicants: February 28) . Following this, there is a follow-up procedure for unrecognized study places. If you already have a valid student visa for Germany, you can apply within the official application deadline.

By the way: You can also take the entrance exam without a high school diploma and one year before your planned start of studies. It gives you the certainty of whether or not you can study at the University of Applied Sciences Europe .

We look forward to receiving your application for the summer and winter semester 2019 and beyond.


The following requirements apply to the beginning of a Bachelor's degree program:

  • Applications can be submitted by 15 August (non-EU applicants: 15 June) or by 28 February (non-EU applicants: 28 February)
  • General higher education entrance qualification and / or Fachhochschulreife incl. Practical part *
  • Successful admission procedure
  • Personal interview
  • Well-founded English and German skills at B2 level

There is no restriction by an NC (Numerus clausus).

* In exceptional cases, a study is also possible without the general (Fach-) Hochschulreife. For this purpose, a completed vocational training, at least two years of professional experience in a professional vocational training as well as the enrollment in a subject-related study are necessary.

Benefits in programs of study at other state or state recognized higher education institutions as well as extra-curricular achievements are recognized on application, provided that their equivalence with the achievements in the respective study course is established. Equivalence shall be established where no material difference can be demonstrated and the performance in terms of content, scope and requirements of the study program for which credit is requested is substantially the same. Responsible for this is the examination board. The concrete conditions for crediting and the exact procedure for this are regulated in the relevant examination regulations for the study program.

registration procedures

For a complete application, we require you to fill out the online application form, a CV, a letter of motivation (at least one DIN A4 page in German) as well as your Abitur or Fachabitur certificate. All documents can also be submitted online. If you do not yet have a current high school diploma, please submit the most recent certificate from the upper secondary school. The members of our selection committee agree on their suitability. Then you complete an online admission test. Should this be positive, we invite you to the selection interview. You will receive a confirmation shortly if you will get a study place.

Tips for motivational writing

The safe use of the German language is the basis for a successful study. Therefore, the letter of motivation also serves, among other things, to give us an idea of your language skills in advance. Describe us on one to one-and-a-half A4 pages (Arial font, font size 12, single-spaced), what interests you in your chosen study, why you would like to study at the University of Applied Sciences Europe , and what your expectations are. You should not withhold any characteristic peculiarities or inspiring experiences from already completed internships in your letter of motivation.

additional Information

For more information on the admission procedure, see the Admissions and Registration Regulations of the University of Applied Sciences Europe .

The application can also be completed online.

Admission test and selection interview

The entrance test includes:

English test

The English language test is done online and consists of a variety of tasks that are focused on grammar, spelling and vocabulary skills.

If grammatical or linguistic deficits are revealed, we may recommend that you attend our pre-courses in English prior to beginning your studies.

performance test

The performance test is comparable to an IQ test. In a total of 105 minutes, multiple-choice speech, mathematical and spatial intelligence are tested. In the linguistic field, it is important to find additions of sentences, analogies or similarities of concepts.

The mathematical abilities are queried by simple arithmetic tasks, which can be solved by "lubrication sheets". Counting fractions, completing number series, completing arithmetic symbols must be carried out under time pressure.

Detecting surface models of cubes, forming triangles or circles, discovering groups with identical patterns are the tasks with which the figural spatial intelligence is determined.

personality test

The personality test provides information about the individual achievement motivation. Examining behavior in different professional or private situations provides insight into personality traits that are grouped into a "measure of determination of job-related achievement motivation". Some applicants recognize personal strengths and weaknesses that often make them think.

admission interview

Following the tests, a concluding conversation with one of our professors or their representative will follow on the same day. In it, we first explain the evaluations of the tests and, if necessary, tell you which requirements you still have to fulfill before starting your studies.

Furthermore, we will discuss your individual expectations of the study and your goals afterwards. You will also learn how we work, what is important to us and what we expect from our future students. The demands placed on our future students are high - we attach particular importance to analytical thinking, social competence, oral expressiveness as well as goal orientation and resilience. We do not want to intimidate or overwhelm you - on the contrary! Show us who you are! Honesty and openness are more effective than general phrases or a played dynamics.

Math Foundation Course

Mathematics is not necessarily one of the most popular subjects and many things seem unimportant to other challenges in lower and middle grades. However, some core elements are important for a degree-based study. Elementary knowledge of the lower and intermediate level as well as economic applications of the upper level topics are discussed during our preliminary course.

We offer you mathematics pre-courses in Hamburg and Iserlohn.

Please bring along calculator, writing pad and pen. The number of participants is at least 10 and is limited to 30 places. The fee is 145 € per course.


The course will take place from 4 March to 8 March 2019 from 9 am to 1:30 pm on the Hamburg campus.

For registration or more information, please contact studentservice.hamburg@ue-germany.de by e-mail or call 040 181 399 2119.


The course takes place from September 2 to September 13, 2019, from 9:00 am to 3:00 pm at the Campus Iserlohn.

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Last updated Mar 2020

About the School

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. ... Read More

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. The students become part of an innovative and international network, representing more than 100 nations at the UE campuses in Berlin, Hamburg and Iserlohn. Read less
Berlin , Iserlohn , Hamburg + 2 More Less