B.Sc. Sport & Event Management - Soccer Management (Specialization)


Program Description

Soccer Management (Specialization)

Learn from the soccer business professionals

In Germany, soccer is and will always be a driving force for job creation. In the 2016/17 season, more than 54,000 people were directly employed by or contracted to licensed clubs (source: Bundesliga Report 2018), and the number is growing! A recent study by the management consultancy McKinsey estimated the value of professional football at 7.9 billion euros--roughly the same as the chemical industry.

This has resulted in a need for further professionalization of the stakeholders and workforce involved. This not only applies to the 1st and 2nd divisions of the Bundesliga, but also to lower leagues, associations, marketing agencies, sponsors, and service providers. The demand for professionals with specialized training for the soccer industry is increasing.

With its Soccer Management specialization (as part of the Sport & Event Management study program), the University of Applied Sciences Europe has created the perfect foundation for preparing students to enter the world of soccer.


  • Study program: Soccer Management (Specialization)
  • Campus: Berlin, Hamburg, and ​Iserlohn
  • Language: English (Berlin), German (Berlin, Hamburg, Iserlohn)
  • Program start date:
    • Winter semester: September
    • Summer semester: March
  • Tuition fees: EU and Non-EU applicants: € 95 monthly (in addition to study program fees)

Specialization content

As professors and program directors for this specialization at the University of Applied Sciences Europe, Stefan Chatrath and Michael Welling bring both academic and practical expertise to our university, as well as providing access to an exclusive soccer business network.

Furthermore, partnerships at all three of our campuses enable us to draw on many other lecturers from the world of soccer.

In recent semesters, we have collaborated with numerous organizations on projects, partnerships, and teaching contributions from practitioners, including Hamburger SV, FC St. Pauli, Hertha BSC Berlin, Union Berlin, Borussia Dortmund, Schalke 04, VfL Bochum 1848, MSV Duisburg, Rot-Weiss Essen, the Berlin Soccer Association, and the sports rights agencies Sportfive and U! Sports.

The first two semesters focus on Soccer as Sport and Soccer as Business. The lectures explore the fundamentals of soccer management. How, for example, is German professional football organized? What role does FIFA play in world football?

The 5th and 6th semesters focus on Soccer Marketing. Which special features should be considered in soccer marketing? How do I manage a brand like Borussia Dortmund? What role do fans and fan culture play? How do I deal with sponsors? Our lecturers from the soccer industry will provide answers to these and many other questions.

In addition to the theoretical foundations provided in the lectures, study trips and case studies form an essential part of this specialization. Our students should not only learn from the professionals but also apply their knowledge in practice. The best way to do this is on-site at stadiums, clubs, and agencies.

Study trips and practical experience

Thanks to the unique networks of our program directors and other lecturers, we are able to offer exciting field trips and project work providing our students with the best preparation for careers in the soccer business. In Hamburg, stadium tours of Hamburger SV and FC St. Pauli were combined with subsequent project presentations to managers; our soccer students then received feedback directly from the club managers.

In Iserlohn, our students were able to learn directly from the professionals at FC Schalke 04 or Rot-Weiss Essen enabling them to establish contacts in the industry quickly and easily.

In Berlin, some of our students were involved in organizing the 2015 Champions League Final at the Olympic Stadium allowing them to play a part in coordinating one of the world's largest single sports events.

Sports discussion event: 90+4 - Der RevierSport-Talk

Since the 2014 winter semester, the Iserlohn campus has hosted the discussion event ‘90+4 - Der RevierSport-Talk’. Four guests answer a presenter's questions on the latest topics from the world of sport. In collaboration with the soccer magazine RevierSport, we were able to welcome well-known sports and soccer professionals to the University of Applied Sciences Europe for two events. So far, our guests have included former German national soccer player, Jens Nowotny, Head of New Media at Borussia Dortmund, David Görges, and Head of Brand Management at FC Schalke 04, Björn Endter.

How to apply for a Bachelor Degree

If you start the program with false expectations, you run the risk of being disappointed or losing precious time. For this reason, we fully inform our applicants and have a rigorous selection process to try to find out how well the University of Applied Sciences Europe is suited to you. Only if we are convinced that you have the requirements to complete your studies successfully with us do we then offer you admission. And, equally, you should be sure about us.

You can apply a year in advance for your desired starting semester. The application deadline for the winter semester is August 15th (Non-EU: June 15th) and for the summer semester February 28th (Non-EU: February 28th). After these deadlines, there will be a waiting list procedure for available study places each semester. If you already have a valid student visa for Germany, you can apply within the official application deadline.

By the way: you can complete the entrance examination without having a high school diploma or equivalent, one year before you plan to start your studies. This gives you certainty one year before about whether you will be accepted to study at the University of Applied Sciences Europe or not.

Please forward your application from now on for summer and winter semester 2019.


Students must meet the following requirements to qualify for a bachelor’s degree program:

  • Online-application
  • High school diploma or equivalent occupational diploma, incl. experience
  • Entrance examination
  • Personal interview
  • IELTS — overall band score from 5.5

There is no limit to the number of students who can be admitted (numerus clausus).

Admission procedure

Application process

  • Your application: To apply, you must submit the completed online application form, your résumé, a cover letter (approx. 1 to 1.5 DIN A4 pages), plus your high school diploma qualifying you for university entrance.
  • Application fee (only for non-EU citizens): In order to check your eligibility to study at UE and to start the application process we ask you to pay a one-time application fee of 50 €. Once this fee is received, we will further assess your application and will revert to you directly. Your payment can be processed here.
  • Interview: If the members of our selection committee agree that you are a promising candidate, we will call you for an entrance examination followed by an interview. After this, we will tell you straight away if you have been accepted.
  • Reservation fee (only for non-EU citizens): Once you are accepted as a student, you will be asked to pay a reservation fee of 3.000 €. The reservation fee is a one-time payment that will secure your spot and will be deducted from the total cost of the program. You can find more information about the fee here.
  • Letter of admission: Once we have received your signed contract and the reservation fee of 3.000 € we will issue your letter of admission. This is mandatory for your visa application.

Tips on writing the covering letter

Confidence in the English language is essential for success in your studies. Thus, one purpose of the covering letter is to give us an idea of your language skills. Describe to us in one to one-and-a-half DIN A4 pages (font: Arial 12, single line spacing) why you are interested in the course you have chosen, why you would like to study at University of Applied Sciences Europe, and what your expectations are. You should also include in your covering letter any special characteristics or inspiring experience based on previous internships or work experience.

Entrance examination and interview

The entrance examination followed by an interview is the “practical part” of your application at the University of Applied Sciences Europe. The following gives you an idea of what to expect on the day:

English test

​The English language test is done online and consists of a variety of tasks that focus on grammar, spelling and vocabulary skills.

Should grammatical or linguistic deficits emerge, we recommend that you attend our English pre-course prior to beginning your studies.

Mental capacity test

This is similar to an IQ test. Your verbal, mathematical, and spatial intelligence is tested in a multiple-choice test lasting 105 minutes. In the verbal component, you must complete sentences, analogies, or put the correct terms together.

Your mathematical abilities are tested based on simple arithmetical tasks that can be solved on notepaper. You must do calculations with fractions, complete series of numbers, and insert arithmetic operators, all under time pressure.

Your figural-spatial intelligence is tested based on tasks such as recognizing 2D models of cubes, piecing together triangles or circles and identifying groups with the same patterns.

Personality test

The personality test reveals a person’s motivation to succeed. Quizzing you about how you would behave in various professional and private situations demonstrates personality traits that, together, give a measure of your professional motivation to succeed. Some applicants thus discover personal strengths and weaknesses that often give pause for thought.


On the same day, after the tests, you will participate in an interview (either on-campus or online) with the program manager or a representative of the University of Applied Sciences Europe. In it, we first explain the results of the tests and inform you of the conditions, if any, you must meet before you commence your studies.

Then we discuss what you expect from your studies and your goals. You will also find out how we work, what’s important to us, and what we expect from our future students. The demands we place on our prospective students are considerable. For example, we stress analytical thought, social skills, verbal powers of expression, as well as goal orientation and an ability to cope with pressure. That said, we do not want to intimidate or overwhelm you – quite the contrary. All we ask of you is to show us who you are! Openness and honesty are more effective than clichés and putting on a persona.


Last updated Mar 2020

About the School

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. ... Read More

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. The students become part of an innovative and international network, representing more than 100 nations at the UE campuses in Berlin, Hamburg and Iserlohn. Read less
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