B.Sc. Business Psychology


3 locations available

Program Description

Bachelor's degree in Business Psychology (B.Sc.)


Globalization, digitization and demographic change present companies and employees with new challenges. Stress-related illnesses in the work context are increasing. Our economy needs professionals who support the working world of the future with their psychological and economic know-how. As a business psychologist or business psychologist you deliver concepts to optimally prepare executives and employees for the working world of tomorrow.

More than 10 years ago, the University of Applied Sciences Europe was the first private university in Germany to offer a degree in Business Psychology. You can benefit from this many years of experience: In the Bachelor's degree in Business Psychology, you will only learn from renowned economic experts and psychologists from the field and can actively shape your studies and your career path through individually selectable specializations and an interdisciplinary selection of subjects.

At our university, we teach you the key methods of psychology in the areas of personnel psychology, occupational psychology, health psychology, organizational psychology, market psychology, advertising psychology and corporate future management.

A large number of practical projects with top business partners, a coached internship semester and worldwide excursions (eg to Silicon Valley) round off the study program and prepare you perfectly for the job market of tomorrow. Their comprehensive understanding of how people experience and behave in a work context qualifies them for economic advice in almost all branches of human resources management.


  • Early Bird: Apply until June 30 and get a 10% discount on the first semester in WS19.
  • Degree Program: Business Psychology (B.Sc.)
  • Degree: Bachelor of Science
  • Possible study locations: Berlin, Hamburg and Iserlohn
  • Language of instruction: German
  • Duration of study: 6 semesters
  • Practical semester: 4th semester coached project internship in Germany or abroad
  • Enrollment:
    • Winter semester: September
    • Summer semester: March
  • Credit Points: 180
  • Focus of study:
  • Teaching by renowned economists and psychologists from the field. Optimal career opportunities through freely selectable specializations, coached internship, practical projects with top partners and excursions. Focus on individual support in small learning groups and a family atmosphere.
  • Study Fees:
  • For EU applicants: € 9,900 annually
  • For non-EU applicants: 12.300 € per year

The special thing about studying at the University of Applied Sciences Europe

At our university, the study takes place in small seminar groups. This allows individual care and personal contact with the professors. Our teachers are only successful experts from the field, whose network you can use already during their studies.

The large interdisciplinary selection of subjects at the University of Applied Sciences Europe enables you to co-determine and expand your study content. As a particularly practice-oriented university, we can offer state-of-the-art equipment such as video projectors in all rooms, MacPools and much more. A coached internship semester is also included in the study.

The University of Applied Sciences Europe is state recognized, has received numerous awards and is one of the top 10 universities in Germany in the field of business administration in the quality of teaching. You can apply to us NC-free!

Course contents - Seminars, practice, semester abroad and more

In our study program Business Psychology we deepen the main areas of human resources, organizational and work psychology and expand your knowledge in business administration and employment law. They acquire competencies for various areas such as human resources, organizational consulting and organizational development, coaching

The combination of theory and practice is particularly close to our hearts: A compulsory integrated practical semester is on the program for you in the 4th semester and is closely followed by our professors.

With freely selectable recesses and focus profiles, we enable you to make your studies even more individual. For example, with an additional certificate.

Study business psychology and make a career

With a bachelor's degree in business psychology and human resource management, you will be essential to growth-oriented businesses. You skillfully connect your psychological understanding with the business factors and can thus advise in a variety of fields.

You will find business psychology professions in the areas of human resources, marketing and advertising, business consulting and work psychology:

  • HR development
  • Personalrecruiter
  • market researcher
  • organizational consultant
  • Health Manager

Students talk about studying in the #uestories

"I am convinced that I have made the right decisions and, with the help of the University of Applied Sciences Europe , find my way into the world of work."

The Hamburger Franka has decided after much consideration for the relatively young study program Business Psychology.

Your path to undergraduate studies at the University of Applied Sciences Europe

At the University of Applied Sciences Europe , students rank as individuals first. We inform our applicants in detail and find out in an intensive selection process who really suits us. Only in this way can we guarantee the basis of trust that is crucial for the success of a degree program. We want to stand with conviction behind you and your career - And you should be just as safe.

You can apply one year in advance for the desired semester start with us. The application deadline for the winter semester is August 15 (non-EU applicants: June 15) and for the summer semester February 28 (non-EU applicants: February 28) . Following this, there is a follow-up procedure for unrecognized study places. If you already have a valid student visa for Germany, you can apply within the official application deadline.

By the way: You can also take the entrance exam without a high school diploma and one year before your planned start of studies. It gives you the certainty of whether or not you can study at the University of Applied Sciences Europe .

We look forward to receiving your application for the summer and winter semester 2019 and beyond.


The following requirements apply to the beginning of a Bachelor's degree program:

  • Applications can be submitted by 15 August (non-EU applicants: 15 June) or by 28 February (non-EU applicants: 28 February)
  • General higher education entrance qualification and / or Fachhochschulreife incl. Practical part *
  • Successful admission procedure
  • Personal interview
  • Well-founded English and German skills at B2 level

There is no restriction by an NC (Numerus clausus).

* In exceptional cases, a study is also possible without the general (Fach-) Hochschulreife. For this purpose, a completed vocational training, at least two years of professional experience in a professional vocational training as well as the enrollment in a subject-related study are necessary.

Benefits in programs of study at other state or state recognized higher education institutions as well as extra-curricular achievements are recognized on application, provided that their equivalence with the achievements in the respective study course is established. Equivalence shall be established where no material difference can be demonstrated and the performance in terms of content, scope and requirements of the study program for which credit is requested is substantially the same. Responsible for this is the examination board. The concrete conditions for crediting and the exact procedure for this are regulated in the relevant examination regulations for the study program.

registration procedures

For a complete application, we require you to fill out the online application form, a CV, a letter of motivation (at least one DIN A4 page in German) as well as your Abitur or Fachabitur certificate. All documents can also be submitted online. If you do not yet have a current high school diploma, please submit the most recent certificate from the upper secondary school. The members of our selection committee agree on their suitability. Then you complete an online admission test. Should this be positive, we invite you to the selection interview. You will receive a confirmation shortly if you will get a study place.

Tips for motivational writing

The safe use of the German language is the basis for a successful study. Therefore, the letter of motivation also serves, among other things, to give us an idea of your language skills in advance. Describe us on one to one-and-a-half A4 pages (Arial font, font size 12, single-spaced), what interests you in your chosen study, why you would like to study at the University of Applied Sciences Europe , and what your expectations are. You should not withhold any characteristic peculiarities or inspiring experiences from already completed internships in your letter of motivation.

additional Information

For more information on the admission procedure, see the Admissions and Registration Regulations of the University of Applied Sciences Europe .

The application can also be completed online.

Admission test and selection interview

The entrance test includes:

English test

The English language test is done online and consists of a variety of tasks that are focused on grammar, spelling and vocabulary skills.

If grammatical or linguistic deficits are revealed, we may recommend that you attend our pre-courses in English prior to beginning your studies.

performance test

The performance test is comparable to an IQ test. In a total of 105 minutes, multiple-choice speech, mathematical and spatial intelligence are tested. In the linguistic field, it is important to find additions of sentences, analogies or similarities of concepts.

The mathematical abilities are queried by simple arithmetic tasks, which can be solved by "lubrication sheets". Counting fractions, completing number series, completing arithmetic symbols must be carried out under time pressure.

Detecting surface models of cubes, forming triangles or circles, discovering groups with identical patterns are the tasks with which the figural spatial intelligence is determined.

personality test

The personality test provides information about the individual achievement motivation. Examining behavior in different professional or private situations provides insight into personality traits that are grouped into a "measure of determination of job-related achievement motivation". Some applicants recognize personal strengths and weaknesses that often make them think.

admission interview

Following the tests, a concluding conversation with one of our professors or their representative will follow on the same day. In it, we first explain the evaluations of the tests and, if necessary, tell you which requirements you still have to fulfill before starting your studies.

Furthermore, we will discuss your individual expectations of the study and your goals afterwards. You will also learn how we work, what is important to us and what we expect from our future students. The demands placed on our future students are high - we attach particular importance to analytical thinking, social competence, oral expressiveness as well as goal orientation and resilience. We do not want to intimidate or overwhelm you - on the contrary! Show us who you are! Honesty and openness are more effective than general phrases or a played dynamics.

Math Foundation Course

Mathematics is not necessarily one of the most popular subjects and many things seem unimportant to other challenges in lower and middle grades. However, some core elements are important for a degree-based study. Elementary knowledge of the lower and intermediate level as well as economic applications of the upper level topics are discussed during our preliminary course.

We offer you mathematics pre-courses in Hamburg and Iserlohn.

Please bring along calculator, writing pad and pen. The number of participants is at least 10 and is limited to 30 places. The fee is 145 € per course.


The course will take place from 4 March to 8 March 2019 from 9 am to 1:30 pm on the Hamburg campus.

For registration or more information, please contact studentservice.hamburg@ue-germany.de by e-mail or call 040 181 399 2119.


The course takes place from September 2 to September 13, 2019, from 9:00 am to 3:00 pm at the Campus Iserlohn.

Last updated Mar 2020

About the School

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. ... Read More

Private and state-accredited: The University of Applied Sciences Europe (UE) educates tomorrow's designers and decision-makers in the areas of business, sports, media & event and art & design. The students become part of an innovative and international network, representing more than 100 nations at the UE campuses in Berlin, Hamburg and Iserlohn. Read less
Berlin , Iserlohn , Hamburg + 2 More Less