Marketing concentration students study the process by which organizations satisfy consumer wants and needs in a contemporary society. Primary marketing activities such as product planning, distribution, pricing, and promotion are analyzed based on market research and consumer behavior.
The marketing concentration gains written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support students through their applied, on-going research efforts that provides up-to-date course coverage.
The minor in marketing provides students both within and outside of the College of Business with a broad exposure to marketing theory and technique. The minor is designed for students to apply marketing practices successfully to their major discipline. The minor consists of 18 semester hours, 12 of which must be taken at Bloomsburg University.
Bloomsburg University’s American Marketing Association regularly takes road trips to sites of potential career options for its marketing majors. One of its first this spring semester was to Marc Advertising Agency (MARC USA) in Pittsburgh. MARC USA is one of the leading advertising agencies in Pittsburgh, Chicago, Miami, and Boston. While visiting the Pittsburgh branch, the group received a full tour of the facility and some insights on how the agency runs.
“Overall our experience at MARC USA was amazing and a great way to learn about all the elements that go into a successful advertisement,” said Lorraine Piccirillo, president of the AMA. “All of our trips are focused on gaining knowledge about the marketing field and getting a glimpse into the daily activities of those within the field. They are also a great way to get our foot in the door for internships or jobs.”