B.A. in Corporate Communication and Public Affairs

General

Program Description

Strong writing skills are essential to the student’s success in the division’s journalism curriculum and later in the profession of journalism. Students may enroll in journalism classes as first-year students. Those seeking permission to major or minor in the Division of Journalism must have completed 24 hours of study, which may include transfer hours. Students must also have taken DISC 1312 (or equivalent) and earned a minimum grade of B in this course. Students are required to take JOUR 2103 before further journalism study, and they must declare the major or minor before taking JOUR 2312. Students transferring from other universities must have completed equivalent courses and obtained the equivalent GPA in those courses before they can be considered a major candidate in the Division of Journalism. All journalism and fashion media majors must declare and complete a second major or a minor of their choosing. The Journalism Division has a focus on and commitment to diversity, recognizing the need for diversity in media and communications in the 21st century.

Organizational Communication

For majors interested in leading the effective operation and internal workings of organizations, including leadership, change management, teamwork, power/ gender issues, human and social capital, and organizational behavior.

Political Communication

For majors interested in leading public policy initiatives for organizations, lobbying firms, think tanks, government agencies, NGOs, elected office, or political campaigns, including analysis, issues management, advocacy, and public opinion monitoring.

Social Innovation and Nonprofit Engagement

For majors interested in leading or founding nonprofit or hybrid corporations that combine social welfare, branding, donor/volunteer relations, fundraising/ philanthropy, and strategic communication in a variety of mission contexts.

Last updated Oct 2020

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About the School

What is now the Meadows School of the Arts began as the School of Music in 1917. It became the School of the Arts in 1964, incorporating studies in art and theatre. In 1969, through the generosity of ... Read More

What is now the Meadows School of the Arts began as the School of Music in 1917. It became the School of the Arts in 1964, incorporating studies in art and theatre. In 1969, through the generosity of Algur H. Meadows, his family and The Meadows Foundation, the school was named the Algur H. Meadows School of the Arts. Mr. Meadows, a businessman from East Texas, built General American Oil Company of Texas into one of the nation's most successful independent oil and gas production companies. Believing that his own life was greatly enriched by giving, he generously shared his wealth with many charitable causes, including SMU, benefitting the people of the state that had been so kind to him. Read less