B.A. in Business - Small Business Management
Kendall’s new concentration in Small Business Management can help graduates prepare to start and/or expand a small business. Through their studies and internships, which may include study abroad, students graduate ready to contribute to successful enterprises worldwide.
Small Business Management Course Sampling:
Principles of Small Business Management – Provides students with an overview of the legal, financial, operational, resource management, and marketing issues associated with starting, managing, and growing a small business.
Franchise Management – Encompasses the perspective of the host company, as well as that of the individual franchise operator.
Homepreneurship – Provides students with in-depth study of the operation of significant and successful home-based businesses, as well as conceptual application to developing and testing an actual business plan.
Family-Owned Enterprises – Emphasizes the stewardship, involvement, and management transfer of family businesses from the perspective of the owner, as well as from interacting family members and other stakeholders.
Virtual Business Ventures – Entails unique logistical, legal, marketing, and technological considerations of a virtual business, whether in its entirety or as a distribution channel within a business organization.
The Global Enterprise – Serves as a primer on global business trends, as well as on importing, exporting, off-shoring, global expansion, and other international topics affecting today’s small business owner.
Entrepreneurship - Using case studies and testimonials, this advanced course analyzes business start-ups—both successes and failures—to determine the key success factors of successful business launches.
Succession Planning - This course teaches students the value and process of planning for employee progression and replacement. Students will learn the steps of career planning, from defining the requirements for a position to evaluating employees under future consideration to strategizing replacement scenarios.
Consumer Behavior - This applied psychology course considers the rational and irrational influences on buy decisions taken by consumers. The individual influences of cognition, conditioning and affect as well as the more general influences of generation, demographics and environment are explored with respect to their use in advertising, merchandising, promotions, and sales.