This dynamic BA Advertising, Public Relations, and Media Honours Degree is unique in that it will provide you with an excellent grounding in the key areas of both the advertising and public relations industries. Being the two most closely aligned areas of communication, and central to the operations of the creative industries, a degree in this subject will lead to many exciting career opportunities in the media.

The BA Advertising, Public Relations, and Media Degree blends media theory with the practices of specific industrial processes, from planning Public Relations and Advertising campaigns to critical reflections on the influence of these practices on industries, audiences, and the contemporary media. Our first-year students sit a module in which they gain real work experience of running an advertising campaign, and we emphasize core vocational skills alongside more traditional forms of academic training throughout the programme.

As a student on this programme, you will benefit from being able to focus on issues and practices relevant to those areas of the Advertising and Public Relations industries that specifically interest you, but you will also develop a skills and knowledge base that will allow you to work in other sectors, such as journalism, marketing, and media production.

Research, planning and communications skills are central to the operations of media and the cultural industries and this course is designed to help you develop a wealth of transferable skills, preparing you to take your place in the industry.

Modules

Year 1

Compulsory

  • Advertising and Public Relations in Context (30 Credits)
  • Introduction to Media and Society (30 Credits)
  • Media Analysis (30 Credits)
  • Media Production (30 Credits)

Year 2

Compulsory

  • Promotional Practices (30 Credits)
  • Research Techniques and Approaches (30 Credits)
  • Advanced Media Production (30 Credits)

Optional

  • Visual Cultures (30 Credits)
  • Global Journalism (30 Credits)
  • Communication Techniques (30 Credits)

Year 3

Compulsory

  • Issues in Promotional Culture (30 Credits)
  • Writing Techniques (30 Credits)
  • Placement/Dissertation (30 Credits)

Optional

  • Media Events and News Cultures (30 Credits)
  • Writing the City (30 Credits)
    *Optional Modules are in general chosen collectively, i.e. by the entire class through a process of democratic voting. However, if you are part of a large cohort you may be able to choose them individually, provided Middlesex has the required expertise.

Careers

You can explore approaches to working with a diverse range of organizations, including the corporate or marketing communications divisions of commercial or charitable companies, through to specialist advertising and public relations departments in specific media industries.

As a graduate, you could start a career in internal communications or information management, work in the communications department of a charity organization or a government department, or work in a public relations or advertising agency. Mauritius is home to a large number of specialist communications agencies, many of which serve clients from the broader Indian Ocean and East African regions, and your training will also enable you to work elsewhere.

Cost & Fees

MUR 190,000 per annum

Program taught in:
English

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Last updated April 29, 2019
This course is Campus based
Start Date
Duration
3 years
Full-time
Price
- MUR 190,000 per annum
Deadline
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