Advertising and marketing

General

Program Description

The course Communication, major in Advertising, aims to train professionals and researchers who act in a transformative way in several contemporary communication scenarios, prepared to design, produce and execute advertising campaigns and communication projects for the development and image promotion products and services.

Practice field

Professional in Advertising is trained and stimulated both the academic career as a researcher and teacher, and for the work in different areas of advertising job market, such as: Service, Planning, Research, Media, Creative and Production. The advertising can also act in the sectors marketing communications of industrial organizations, commercial, service delivery and in the media, as well as acting in various digital communication systems, such as Digital TV, Web, mobile system and mobile systems broadcast communication.

Differential

Encourages future professionals to meet the current challenges of the field of marketing communication. Content such as customer service, marketing and e-commerce, Strategic Planning and Digital Environments Technologies applied to Advertising respond to both current expectations of the professional market on the need for new placements to the opportunities that present themselves. Supported by laboratories of new communication technologies, audiovisual production and photography, students develop projects for conventional and digital media (WEB, WEBTV and Digital TV).

Duration (payment time):

Minimum: 8 semesters Maximum: 12 semesters

Class Schedule:

Morning and Night

Last updated Feb 2016

About the School

A Universidade de Sorocaba - Uniso é uma Universidade comunitária, regional, não confessional, de qualidade, cuja primeira semente foi a Faculdade de Filosofia Ciências e Letras de Sorocaba, criada em ... Read More

A Universidade de Sorocaba - Uniso é uma Universidade comunitária, regional, não confessional, de qualidade, cuja primeira semente foi a Faculdade de Filosofia Ciências e Letras de Sorocaba, criada em 1951, que começou a funcionar efetivamente em 1954, com dois cursos: Pedagogia e Letras Neolatinas, e apenas 27 alunos. Read less