Advertising and marketing

General

Program Description

Goals

The course of Advertising and Propaganda with emphasis on Marketing, has the first objective, the professional qualification of egress to work in the occupational segment of regional advertising. In this new curricular conception, it adopts an emphasis on Marketing, since this perspective, in addition to being more adequate to the current demands of the labor market, aims at more efficient absorption of egress by the business / industrial sector. The training oriented to the Marketing opens numerous possibilities of professional performance, not limiting, as prescribes the current curriculum, to the advertising agencies or vehicles of communication.

Secondly, the Advertising and Propaganda qualification aims to sow interest in continuity in the student's intellectual formation process, through the introduction of disciplines aimed at understanding, deepening, reflection and production, in a rudimentary character, of researches in the area of ​​Communication Sciences and Of Propaganda.

Profile Egress

It is characterized by the knowledge and mastery of techniques and instruments aimed at the diagnosis, proposition and execution of ethical communication solutions for the market, aiming at the effective achievement of marketing objectives and goals for companies, advertisers and institutions; By performing typical functions of its occupational segment, its interfaces and interactions with activities related to the field of communication, and also with other social, cultural and economic areas with which advertising, advertising and marketing activities can interact synergistically; For the ability to diagnose problems and opportunities and strategically propose specific solutions appropriate to the situations and the reality of the market in which the customer is inserted; For the planning, creation, production, diffusion and management of advertising communication; For the work as agent of communication in companies, institutions, advertising agencies, promotion, merchandising; Advisory or consulting firms in communication and marketing or in the media industry; By the exercise of the marketing activities according to the reality and the specifics of the market; For the ability to plan and conduct research during his undergraduate training, with a view to the continuity of his studies in the area of ​​Social Communication, as a tool to generate knowledge and critique of reality, as a potential agent of change; By ethical, critical and moral behavior, in order to contribute constructively to the solidification of a fraternal and just society, promoting the effective balance between the pursuit of professional success and the construction of individual and collective values ​​based on Christian conduct and principles; For the exercise of all other activities that, in the current state of the profession, are recognized by ethical commitment, common sense, representative entities or current legislation, as characteristics of the professional in Marketing, Advertising and Propaganda.

Resource

  • - Audiovisual Resource Center
  • - Experimental Agency of Advertising and Propaganda
  • - Computer lab
  • - Photography Laboratory
Last updated Mar 2020

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About the School

"A Pontifícia Universidade Católica de Campinas, a partir de valores ético-cristãos, considerando as características socioculturais da realidade, tem como missão produzir, enriquecer e disseminar o c ... Read More

"A Pontifícia Universidade Católica de Campinas, a partir de valores ético-cristãos, considerando as características socioculturais da realidade, tem como missão produzir, enriquecer e disseminar o conhecimento, contribuindo com a construção de uma sociedade justa e solidária, por meio de suas atividades de Ensino, Pesquisa e Extensão, visando à capacitação profissional de excelência e à formação integral da pessoa humana." Read less