AP Degree in Marketing Management (AD)

General

Program Description

AP Degree in Marketing Management (AD)

The AP Degree Programme in Marketing Management - for the student interested in International Marketing, Economics and Communication

The AP Degree Programme in Marketing Management is aimed at both Danish and International students and has a duration of 24 months. English is the working language as all classes are taught in English. Information technology is further integrated into all classes/subjects and study activities.

The programme is a study of international communication and marketing, culture, business economy, analysis and international trade that qualifies you to take on a job within marketing, export, sales, purchasing, logistics, project management, or to launch your own business.

Are you pursuing an international career in the business?

Then the AP Degree Programme in Marketing Management would be an excellent choice to kick-start your career goals. The degree obtained from ZIBAT Campus Roskilde (Business & IT) qualifies you to start your business career as e.g. a marketing coordinator, a sales consultant, export, sales or purchasing assistant, information assistant, advertising consultant or a trainee.

You will have both the academic insight as well as practical experience for being successful and the basis for further advancements to e.g. marketing manager, production manager, sales manager, export manager, purchasing manager, store manager, information manager, or stipendiary exporter.

If you have an innovative spirit and entrepreneurial personality then the programme also might be your way to gain insight and qualifications for starting your own business adventure.

What will you be doing in three years?

That is, of course, difficult to predict, but the education to become a Marketing Manager at Campus Roskilde qualifies you to take on a versatile job as e.g. a marketing coordinator, a sales consultant, export, sales or purchasing assistant, information assistant, advertising consultant or a trainee.

The rate of employment in those jobs have been on the upgrade of late years.

The long-term prospects would be a career as marketing manager, production manager, sales manager, export manager, purchasing manager, store manager or stipendiary exporter.

There is an option to establish your own company or embark on further studies, e.g. in the top-up Bachelor Programme in International Sales and Marketing Management at Campus Roskilde.

Programme information

You will gain the thorough insight into international trade and economics, international communication and marketing, project management, foreign language and appreciation of foreign cultures. The programme is so flexible that you can compose your own unique competence profile.

Dependent on your choice of optional subjects, you may specialize in:

  • Business economics, market research, and statistics
  • Sales management or entrepreneurship
Last updated Feb 2018

About the School

Roskilde Business College is among the oldest business colleges in Denmark. Founded in 1869, the college has been an important part of the educational sector in Roskilde for more than a century. The C ... Read More

Roskilde Business College is among the oldest business colleges in Denmark. Founded in 1869, the college has been an important part of the educational sector in Roskilde for more than a century. The College is located in the city of Roskilde, which is only 20 minutes by train from Copenhagen. Roskilde Business College offers education for young people and adults in a modern study environment with stimulating academic learning, combined with elements of general education and social competence, and forward-looking teaching methods. Development and QualityCampus Roskilde (Business & IT) has a long and proud tradition that combines excellence with a dynamic and innovative culture. Our aim is to be among the best educational institutions in our region when it comes to education and training. In accordance with Danish regulation, we have implemented a quality concept and policy where we both survey among our staff as well as students. The overall aim is to have a solid basis for developing the yearly action plan aimed at meeting our users even better. You can learn more about our quality concept here. Student Surveys Campus Roskilde (Business & IT) conducts an annual opinion survey among students in all our Programmes. Among others, the survey enables the college to improve both teaching and college environment. Benchmark SurveysA similar survey is conducted simultaneously at all business colleges in Denmark. This way the colleges are able to compare results and learn from those colleges which do particularly well in certain areas. This survey is named the benchmark survey. Read less