Vega School of Brand Leadership

Introduction

​​​​​​​​Vega was founded in 1999 in recognition of the shifting global focus towards Brand Leadership and Management and the increasing demand for creative and innovative​ brand thinkers. The accredited Independent Institute of Education, Degrees, Honours and Masters programmes are well known and respected by the brand, marketing and communications industries.

Vega School, an educational brand of the Independent Institute of Education, believes that brands are the world’s greatest assets for meaningful change. Vega therefore aims to graduate a new breed of thinker by delivering fully accredited Certificates, Baccalaureates, Honours and Masters programmes in brand building and creative communication. Vega’s mantra - wisdomwithmagic - communicates its belief in creative strategic thinking. An IIE Vega graduate is an explorer who is smart, colourful and passionate, but generally dissatisfied with the status quo because he/she knows that brands, businesses, economies and societies can be healthier and do better for people.

The IIE graduates successfully contribute to society in diverse corporate and social arenas.

About Vega​

​Vega is the name of the brightest star in the celestial constellation of Lyra. Due to its intense luminescence and the crucial role it plays in maritime navigation, Vega has been described by astrophysicist Austin F. Gulliver as "the next most important star in the sky after the Sun".

Founded in 1998 by a breakaway group of pioneers, mavericks and innovators, Vega School was born in response to the urgent need for a paradigm shift away from conventional marketing communications. The traditional approaches to brand-building, marketing and advertising had been exhausted and were rapidly reaching their sell-by date. A new school of thought was called for and Vega answered that call.

The belief that the brand is born to lead is the cornerstone of the Vega philosophy. In the words of Vega founder Gordon Cook, "a brand delivers particular and unique meaning in order to add value and connect with people." In other words, a brand is not merely the name of a product but the manifestation of an identity and, more importantly, a purpose: think of brands such as Apple, Greenpeace and Google and you quickly realise that brands are far more than letters and logos but powerful cultural forces shaping the world as we know it.

Our Teaching P​​hilosophy

The core pedagogic principle embraced by Vega is reflected in our very name. Since Vega is the navigational star, the concept of navigation is central to Vega’s unique teaching methodology. Vega lecturers are navigators: we are driven by the ethos of pro-active, expert guidance rather than that of merely imparting information that is passively absorbed.

Central to the navigational process is the dialogue established between navigator and student. The rigorous examination, review and critical analysis of ideas allows for the continual evolution of concepts into final crafting to produce the most refined and meaningful results possible. Perhaps the most important cornerstone of the Vega teaching philosophy is that enshrined in our mantra wisdomwithmagic. Expressed in this dictum is the fundamentally synergistic nature of the relationships between creativity and strategy; inspiration and innovation; idea and deed.

Our Val​u​​​es

  • We believe in creativity with strategic intent
  • We believe in creative application of borderless knowledge
  • Our studio is the human imagination and we are here to have crayon-bright fun
  • We strive to always be socially and culturally relevant
  • We believe in always being warmly and immediately human because this gives the space for wisdomwithmagic to surface
  • We strive to be at the leading edge in innovation
  • We link business to profit by adding value to the lives of people​​​​​​
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This school offers programs in:
  • English

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Programs

This school also offers:

Bachelor

Bachelor of Computer and Information Sciences: Game Design and Development Degree

Campus Full time 3 years February 2017 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

​This Bachelor of Computer and Information Sciences degree will equip students with the necessary skills to pursue a career in creating gaming content for everything from home consoles and computers, to emerging platforms like mobile phones and other hand held devices. A graduate will be qualified for a career in business - as a developer for gamification applications, business applications and mobile apps. [+]

Bachelor of Computer and Information Sciences: Game Design and Development Degree This Bachelor of Computer and Information Sciences degree will equip students with the necessary skills to pursue a career in creating gaming content for everything from home consoles and computers, to emerging platforms like mobile phones and other hand held devices. A graduate will be qualified for a career in business - as a developer for gamification applications, business applications and mobile apps. This industry-focused 3-year qualification provides students with the knowledge and experience that they will need to create both two-dimensional and three-dimensional games. Students will examine various factors relevant to the computer games industry whilst gaining a broad understanding of the entire computer game development supply chain. Students graduate with an industry ready portfolio in game design and development exhibited at the annual student showcase, and followed by an internship. Modules Year 1: ​​Game Development 1 Principles of Game Design 1 2D Animation 3D Animation Programming Logic and Design (Introduction) Critical Thinking and Media Studies 1 Brand and Marketing 1 Year 2: Game Design 2 Game Development 2 Narrative for Gaming Database Introduction Mathematical Principles for Developers Digital Law and Ethics Brand and Marketing 2 Year 3: Game Design 3 Game Development 3 Introduction to Research Open Source Coding Work Integrated Learning Career Opportunities Game Developer / Programmer (various platforms) | Commercial Software Developer | Digital Animator | Game Designer (various platforms) | Concept Artist | User Experience Designer | Sound Artist | Environment Artist | Texture Artist | Level Designer | Narrative Developer | Simulation Designer The BCIS in Game Design and Development provides the creative and technical skills in designing and developing games. The programme is contextualised within brand building, affording students the opportunity to integrate their gaming concepts with a brand building slant, giving a unique approach to game design and development. In second and third year students participate in brand challenges collaborating in multi-disciplinary teams to solve real-world problems. By third year students are able to groom their interest in either game design or game development through selecting discipline relevant projects, creating unique portfolios. By the end of the third year, a student will have the ability to conceptualise, design, develop and implement their own games, creating a potentially lucrative entrepreneurial opportunity. Students will need to invest in a PC laptop with the necessary software. Requirements are available from a Vega Contact Navigator. Entry requirements A NSC with Degree admission- A minimum of 30 % for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject but includes English); OR A NC(V) with Degree admission – A minimum of 60 % in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation , with a minimum of 70% in one of the four vocational subjects is required; OR A SC (with endorsement) or equivalent; OR Alternatively a Higher Certificate, an Advanced Certificate, 240 or 360 credit Diploma and an Advanced Diploma in a cognate field may satisfy the minimum admission requirements to degree studies ​​​If a Higher Certificate, Advanced Certificate, 240 or 360 credit Diploma or Advanced Diploma is not in a cognate field, then at least 20 % of the credits of such qualification must relate to academic literacy or academic skills in order for an applicant to be admitted to degree studies. Such applications will be reviewed by the relevant HoF at The IIE CAT in collaboration with the Registrar. ​​​NSC: students are required to have Mathematics at least at level 4 or Mathematical Literacy at level 7. For those students who have Mathematics at level 3 or Mathematical Literacy at levels 4, 5 or 6, an intermediate level (38 or above) in the NBT QL-AQL assessment is required. Students who have Mathematics or Mathematical Literacy at levels lower than the above would not be considered; OR, ​​SC: endorsement is required with at least 40% for Mathematics on the HG; OR at least 50% for Mathematics on the SG; OR, a Senior Certificate or equivalent with complete or conditional exemption with at least 40% for Mathematics on the HG OR at least 50% for Mathematics on the SG. For those not meeting the requirements as set out above, a minimum of an intermediate level (38 or above) in the NBT QL- AQL assessment is required. ​​​General requirements for undergraduate degrees: All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT), unless they have attained the age of 23 by the time they register. The AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme. Applicants who achieve a score lower than 64% are required to register for and successfully complete the two Academic Literacy, Introduction to Scholarship modules (ITSA and ITSB). Applicants who do not write the AQL - NBT prior to admission will automatically be registered for ITSA and ITSB whether or not these are credit bearing modules in their qualifications. These candidates may, on provision of an AQL - NBT score of 64% or above, be exempted from one or both the modules if and only if these are not credit bearing modules in their qualifications. For candidates who are completing the modules as a result of the low AQL - NBT score or who did not provide an AQL - NBT score, successful completion of ITSA and ITSB is a pre-requisite for registering for any third year modules and thus any student who has not completed ITSA or ITSB in their first year of study will be required to do so in their second year. Where ITSA or ITSB is credit bearing in the qualification concerned, successful completion of one or both (depending on the curriculum structure) is also a graduation requirement.​ [-]

BCom Digital Marketing Degree | Digital Marketing

Campus Full time 3 weeks February 2017 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

​The programme prepares students for a career in Digital Marketing; to use technology to communicate brand, product and service messages to a target audience; and to grow business. Graduates will be able to apply search engine, mobile and online marketing insight in guiding technology specialists and developers in the planning and implementation of digital marketing strategies. In addition, the qualification ensures that students understand the brand and business environment with regard to digital marketing, management, financial and project management. [+]

BCom Digital Marketing Degree | Digital Marketing ​The programme prepares students for a career in Digital Marketing; to use technology to communicate brand, product and service messages to a target audience; and to grow business. Graduates will be able to apply search engine, mobile and online marketing insight in guiding technology specialists and developers in the planning and implementation of digital marketing strategies. In addition, the qualification ensures that students understand the brand and business environment with regard to digital marketing, management, financial and project management. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year. Modules Year 1 Digital Marketing 1 Digital Citizenship Marketing 1 Business Management 1 Economics 1 Accounting 1 Applied Communication Techniques Year 2 Digital Marketing 2 Online Marketing 2 Business Management 2A: Entrepreneurship​ Business Management 2B Project Management Economics 1 Year 3 Digital Marketing 3 Business Management 3 Information and Knowledge Management Information Systems Strategy Introduction to Research Business Project Research Practice Career Opportunities Digital Marketer | Digital Marketing Developer | Digital Marketing Strategist | SEM/SEO Specialist | Social Media Strategist | Digital Media Strategist | Media Planner | Advertising Account Executive | Electronic Marketing Specialist | Content Coordinator | Online Campaign Manager | Digital Communication Manager | Communication Strategist | Marketing Manager | Marketing Director | Digital Entrepreneur Entry requirements A NSC with Degree admission- A minimum of 30 % for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject but includes English); OR A NC(V) with Degree admission – A minimum of 60 % in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation , with a minimum of 70% in the [1]four vocational subjects is required; OR A SC (with endorsement) or equivalent; OR Alternatively a Higher Certificate, an Advanced Certificate, 240 or 360 credit Diploma and an Advanced Diploma in a cognate field may satisfy the minimum admission requirements to degree studies If a Higher Certificate, Advanced Certificate, 240 or 360 credit Diploma or Advanced Diploma is not in a cognate field, then at least 20 % of the credits of such qualification must relate to academic literacy or academic skills in order for an applicant to be admitted to degree studies. Such applications will be reviewed by the relevant HoF at The IIE CAT in collaboration with the Registrar. ​​​NSC: students are required to have Mathematics at least at level 4 or Mathematical Literacy at level 7. For those students who have Mathematics at level 3 or Mathematical Literacy at levels 4, 5 or 6, an intermediate level (38 or above) in the NBT QL-AQL assessment is required. Students who have Mathematics or Mathematical Literacy at levels lower than the above would not be considered; OR, ​SC: endorsement is required with at least 40% for Mathematics on the HG; OR at least 50% for Mathematics on the SG; OR, a Senior Certificate or equivalent with complete or conditional exemption with at least 40% for Mathematics on the HG OR at least 50% for Mathematics on the SG. For those not meeting the requirements as set out above, a minimum of an intermediate level (38 or above) in the NBT QL- AQL assessment is required. ​​ General requirements for undergraduate degrees: All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT), unless they have attained the age of 23 by the time they register. The AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme. Applicants who achieve a score lower than 64% are required to register for and successfully complete the two Academic Literacy, Introduction to Scholarship modules (ITSA and ITSB). Applicants who do not write the AQL - NBT prior to admission will automatically be registered for ITSA and ITSB whether or not these are credit bearing modules in their qualifications. These candidates may, on provision of an AQL - NBT score of 64% or above, be exempted from one or both the modules if and only if these are not credit bearing modules in their qualifications. For candidates who are completing the modules as a result of the low AQL - NBT score or who did not provide an AQL - NBT score, successful completion of ITSA and ITSB is a pre-requisite for registering for any third year modules and thus any student who has not completed ITSA or ITSB in their first year of study will be required to do so in their second year. Where ITSA or ITSB is credit bearing in the qualification concerned, successful completion of one or both (depending on the curriculum structure) is also a graduation requirement. [-]

BCom Honours in Strategic Brand Management

Campus Full time 1 year February 2017 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

​​This honours programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities; and the utilisation of metrics and models to assess brand performance and equity. [+]

BCom Honours in Strategic Brand Management ​​This honours programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities; and the utilisation of metrics and models to assess brand performance and equity. Modules Brand and Brand Building Research Methodology Financial, Economic & Legal Aspects for Strategic Brand Management Practice of Strategic Brand Management Strategic Brand Management & Leadership Career Opportunities Agency Strategic Planner | Consumer Insights Manager | Marketing Researcher | Brand or Product Manager | Business Developer | Entrepreneur | Small Business Owner Entry requirements An appropriate Bachelor's Degree in a cognate* field; OR An appropriate Advanced Diploma in a cognate* field, provided a 360 credit Diploma or appropriate equivalent has been completed. Candidates are normally required to have a minimum average of 60% in their third year of their third year modules of their Degree or equivalent qualification, and they will be required to attend an interview. *A cognate Degree or Advanced Diploma would normally be in the fields of either Branding, Business Management, Economics, Financial Management, Marketing, Political Sciences or Strategic Management. [-]

BCom Strategic Brand Management Degree

Campus Full time 3 years February 2017 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. [+]

BCom Strategic Brand Management Degree The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year. Modules Year 1 Applied Communication Techniques Business Management 1 Accounting 1 Economics A&B Brand Management 1 Critical studies 1 Business Communications and Digital Media 1 Quantitative Techniques A&B Year 2 Business Management 2A: Entrepreneurship Brand Management 2A: Developing Markets & Consumer Behaviour Financial Management for Strategic Brand Management 2 Online Marketing 2A Economics in Brand Building 2 Principles of Innovation 1A Business Management 2B: Contemporary Issues Brand Management 2B: Channel Planning Law for Strategic Brand Management Practice of Innovation 2A ​Year 3 Organisational Studies Business Management 3: Strategic Management 3 Brand Management 3A Introduction to Research Brand Management 3B: Strategic Brand Evaluation​ Research Practice Digital Brand and Business Strategy Career opportunities Strategic Planner | Entrepreneur | Product Manager | Account Manager | Brand Strategist | Brand Manager | Marketing Manager Entry requirements A NSC with Degree admission- A minimum of 30 % for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject but includes English); OR A NC(V) with Degree admission – A minimum of 60 % in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation , with a minimum of 70% in the [1]four vocational subjects is required; OR A SC (with endorsement) or equivalent; OR Alternatively a Higher Certificate, an Advanced Certificate, 240 or 360 credit Diploma and an Advanced Diploma in a cognate field may satisfy the minimum admission requirements to degree studies If a Higher Certificate, Advanced Certificate, 240 or 360 credit Diploma or Advanced Diploma is not in a cognate field, then at least 20 % of the credits of such qualification must relate to academic literacy or academic skills in order for an applicant to be admitted to degree studies. Such applications will be reviewed by the relevant HoF at The IIE CAT in collaboration with the Registrar. ​​All candidates are required to undergo an interview; ​​​NSC: students are required to have Mathematics at least at level 4 or Mathematical Literacy at level 7. For those students who have Mathematics at level 3 or Mathematical Literacy at levels 4, 5 or 6, an intermediate level (38 or above) in the NBT QL-AQL assessment is required. Students who have Mathematics or Mathematical Literacy at levels lower than the above would not be considered; OR, ​SC: endorsement is required with at least 40% for Mathematics on the HG; OR at least 50% for Mathematics on the SG; OR, a Senior Certificate or equivalent with complete or conditional exemption with at least 40% for Mathematics on the HG OR at least 50% for Mathematics on the SG. For those not meeting the requirements as set out above, a minimum of an intermediate level (38 or above) in the NBT QL- AQL assessment is required. ​ General requirements for undergraduate degrees: All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT), unless they have attained the age of 23 by the time they register. The AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme. Applicants who achieve a score lower than 64% are required to register for and successfully complete the two Academic Literacy, Introduction to Scholarship modules (ITSA and ITSB). Applicants who do not write the AQL - NBT prior to admission will automatically be registered for ITSA and ITSB whether or not these are credit bearing modules in their qualifications. These candidates may, on provision of an AQL - NBT score of 64% or above, be exempted from one or both the modules if and only if these are not credit bearing modules in their qualifications. For candidates who are completing the modules as a result of the low AQL - NBT score or who did not provide an AQL - NBT score, successful completion of ITSA and ITSB is a pre-requisite for registering for any third year modules and thus any student who has not completed ITSA or ITSB in their first year of study will be required to do so in their second year. Where ITSA or ITSB is credit bearing in the qualification concerned, successful completion of one or both (depending on the curriculum structure) is also a graduation requirement. [-]

BCom Strategic Brand Management Degree

Campus Full time 3 years February 2017 South Africa Pretoria Johannesburg Durban Cape Town + 3 more

The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. [+]

BCom Strategic Brand Management Degree The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year. Modules Year 1 Applied Communication Techniques Business Management 1 Accounting 1 Economics A&B Brand Management 1 Critical Thinking Business Communications and Digital Media 1 Quantitative Techniques A&B​ Year 2 Business Management 2A: Entrepreneurship Brand Management 2A: Developing Markets & Consumer Behaviour Financial Management for Strategic Brand Management 2 Online Marketing 2A Economics in Brand Building 2 Principles of Innovation 1A Business Management 2B: Contemporary Issues Brand Management 2B: Channel Planning Law for Strategic Brand Management Practice of Innovation 2A​ ​Year 3 Organisational Studies Business Management 3 Brand Management 3A Introduction to Research Brand Management 3B: Strategic Brand Evaluation Research Practice Digital Brand and Business Strategy Career opportunities Strategic Planner | Entrepreneur | Product Manager | Account Manager | Brand Strategist | Brand Manager | Marketing Manager Entry requirements A NSC with Degree admission- A minimum of 30 % for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject but includes English); OR A NC(V) with Degree admission – A minimum of 60 % in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation , with a minimum of 70% in the [1]four vocational subjects is required; OR A SC (with endorsement) or equivalent; OR Alternatively a Higher Certificate, an Advanced Certificate, 240 or 360 credit Diploma and an Advanced Diploma in a cognate field may satisfy the minimum admission requirements to degree studies If a Higher Certificate, Advanced Certificate, 240 or 360 credit Diploma or Advanced Diploma is not in a cognate field, then at least 20 % of the credits of such qualification must relate to academic literacy or academic skills in order for an applicant to be admitted to degree studies. Such applications will be reviewed by the relevant HoF at The IIE CAT in collaboration with the Registrar. ​All candidates are required to undergo an interview; ​​​NSC: students are required to have Mathematics at least at level 4 or Mathematical Literacy at level 7. For those students who have Mathematics at level 3 or Mathematical Literacy at levels 4, 5 or 6, an intermediate level (38 or above) in the NBT QL-AQL assessment is required. Students who have Mathematics or Mathematical Literacy at levels lower than the above would not be considered; OR, ​SC: endorsement is required with at least 40% for Mathematics on the HG; OR at least 50% for Mathematics on the SG; OR, a Senior Certificate or equivalent with complete or conditional exemption with at least 40% for Mathematics on the HG OR at least 50% for Mathematics on the SG. For those not meeting the requirements as set out above, a minimum of an intermediate level (38 or above) in the NBT QL- AQL assessment is required. ​General requirements for undergraduate degrees: All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT), unless they have attained the age of 23 by the time they register. The AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme. Applicants who achieve a score lower than 64% are required to register for and successfully complete the two Academic Literacy, Introduction to Scholarship modules (ITSA and ITSB). Applicants who do not write the AQL - NBT prior to admission will automatically be registered for ITSA and ITSB whether or not these are credit bearing modules in their qualifications. These candidates may, on provision of an AQL - NBT score of 64% or above, be exempted from one or both the modules if and only if these are not credit bearing modules in their qualifications. For candidates who are completing the modules as a result of the low AQL - NBT score or who did not provide an AQL - NBT score, successful completion of ITSA and ITSB is a pre-requisite for registering for any third year modules and thus any student who has not completed ITSA or ITSB in their first year of study will be required to do so in their second year. Where ITSA or ITSB is credit bearing in the qualification concerned, successful completion of one or both (depending on the curriculum structure) is also a graduation requirement.​ [-]

BA

BA Creative Brand Communications Degree

Campus Full time 3 years February 2017 South Africa Durban Cape Town Pretoria Johannesburg + 3 more

​The BA in Creative Brand Communications develops creative thinking, problem solving skills, concept development, and crafting of brand communication in a chosen core discipline. The programme also develops critical thinking skills and real world insight into creative brand communication strategy. Throughout the degree students work in multi-disciplinary teams engaging in real-world brand challenges and industry briefs providing innovative solutions and strategic creative executions. Students graduate with an industry ready portfolio in copywriting, multimedia design or visual communication exhibited at the annual student showcase, followed by an internship.​ [+]

BA Creative Brand Communications Degree The BA in Creative Brand Communications develops creative thinking, problem solving skills, concept development, and crafting of brand communication in a chosen core discipline. The programme also develops critical thinking skills and real world insight into creative brand communication strategy. Throughout the degree students work in multi-disciplinary teams engaging in real-world brand challenges and industry briefs providing innovative solutions and strategic creative executions. Students graduate with an industry ready portfolio in copywriting, multimedia design or visual communication exhibited at the annual student showcase, followed by an internship.​ Copywriting explores both style and substance in developing strong copywriting skills, covering the creative and conceptual writing and thinking skills required to produce meaningful concepts and messages for creative brand communication solutions considering brand contact points and a wide range of communication and media platforms (such as radio, TV, print, outdoor, ambient, online and social media) Career Opportunities: Copywriter | Editor | Art Director | Social Media Marketer | Online Marketer | Creative Director Visual Communication is a hybrid of art direction and graphic design; covering visual literacy and crafting skills such as photography, art direction such as film & narrative, identity design, typography, layout design, drawing and illustration, packaging and other forms of structural and tangible (3D) design. Students explore a wide range of media platforms including web, mobile and social media. ​ Career Opportunities: Graphic Designer | Illustrator | Art Director | Animator | Photographer | Graphic Artist | User Experience Designer | Information Designer | Experiential Designer | Social Media Marketer | Online Marketer | Creative Director Multimedia Design explores a range of media through design and technical software training. Multimedia Design provides a technical and creative skills such as photography and film, animation, motion graphics (such as video editing), sound editing, introduction to 3D animation and graphics, as well as web development and design, mobile app design, and social media content curation and design. Career Opportunities: Motion Graphics Designer | 2D Animator | Web Designer | Web Developer | Graphic Artist | User Experience Designer | Social Media Marketer | Online Marketer | Experiential Designer Key practical skills include: software training, photographic and art direction skills, core discipline crafting skills, multidisciplinary problem solving, collaboration and ideation skills, and continuous advancement through Lynda.com online tutorials. Modules Year 1 Creative Brand Communication Copywriting 1, or Multimedia Design 1 or Visual Communication 1 Brand and Marketing 1 Critical Thinking and Media Studies 1 Creative Development 1 Digital Media 1​ Year 2 Copywriting 2, or Multimedia Design 2 or Visual Communication 2 Brand and Marketing 2 Critical Thinking and Media Studies 2 Creative Development 2 Digital Media 2 
 Year 3 Copywriting 3, or Multimedia Design 3 or Visual Communication 3 Brand and Marketing Strategy 3​ Critical Thinking and Media Studies 3 Creative Development 3 Introduction to Research Entry requirements A NSC with Degree admission- A minimum of 30% for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject but includes English); OR A NC(V) with Degree admission – A minimum of 60% in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation, with a minimum of 70% in the four vocational subjects is required; OR A SC (with endorsement) or equivalent; OR Alternatively a Higher Certificate, an Advanced Certificate 240 or 360 credit Diploma and an Advanced Diploma in a cognate field may satisfy the minimum admission requirement to degree studies. If a Higher Certificate, Advanced Certificate 240 or 360 credit Diploma or Advanced Diploma is not in a cognate field, then at least 20% of the credits of such qualification must relate to academic literacy or academic skills in order for an applicantto be admitted to degree studies. Submit a creative portfolio and successfully meet the creative portfolio criteria based on a review by a specialisation panel and attend an interview.​ ​General requirements for undergraduate degrees: All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT), unless they have attained the age of 23 by the time they register. The AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme. Applicants who achieve a score lower than 64% are required to register for and successfully complete the two Academic Literacy, Introduction to Scholarship modules (ITSA and ITSB). Applicants who do not write the AQL - NBT prior to admission will automatically be registered for ITSA and ITSB whether or not these are credit bearing modules in their qualifications. These candidates may, on provision of an AQL - NBT score of 64% or above, be exempted from one or both the modules if and only if these are not credit bearing modules in their qualifications. For candidates who are completing the modules as a result of the low AQL - NBT score or who did not provide an AQL - NBT score, successful completion of ITSA and ITSB is a pre-requisite for registering for any third year modules and thus any student who has not completed ITSA or ITSB in their first year of study will be required to do so in their second year. Where ITSA or ITSB is credit bearing in the qualification concerned, successful completion of one or both (depending on the curriculum structure) is also a graduation requirement. [-]

BA Honours in Creative Brand Communications

Campus Full time 1 year February 2017 South Africa Cape Town Durban + 1 more

The newly evolved BA Honours in Creative Brand Communications will equip you with advanced strategic thinking skills, an academic platform for further studies into a Masters programme and higher order conceptual and creative communication skills. The purpose of the programme is to develop a portfolio of professional creative work (in the domain of Copywriting, Multimedia Design and Visual Communication) illustrative of resilient solutions to complex brand communication challenges and an advanced set of skills in the execution thereof. [+]

BA Honours in Creative Brand Communications ​Bordeaux, Cape Town and Durban campuses only The newly evolved BA Honours in Creative Brand Communications will equip you with advanced strategic thinking skills, an academic platform for further studies into a Masters programme and higher order conceptual and creative communication skills. The purpose of the programme is to develop a portfolio of professional creative work (in the domain of Copywriting, Multimedia Design and Visual Communication) illustrative of resilient solutions to complex brand communication challenges and an advanced set of skills in the execution thereof. The ability to apply innovative thinking to multiplex problems is what our industry looks for in those passionate about their craft. How will your portfolio evolve from Degree level? Your Honours portfolio will complement your final year degree portfolio by showcasing your ability to solve a complex challenge and produce comprehensive creative brand communication solutions. It will demonstrate that you have advance strategic, problem solving, conceptual and creative brand communication and crafting skills, combined with project management abilities. What will I cover in the Creative Brand Communication module? The Creative Brand Communication module consists of a year-long self-proposed 'real-world' project based on a complex creative brand communication challenge. The year-long project is facilitated with interim assessments building towards the final product. Numerous drop-in 'real-world' challenges are introduced where students show the ability to solve problems within a short timeframe adding to the portfolio of work. An extensive reflective process is followed consisting of weekly practical workshops as well as content / theory sessions, including varied 'ways of thinking', such as: Social Innovation and Entrepreneurship and Design for Social Change Applied Design Thinking (Ideation, Problem Solving, Rapid Collaboration and Prototyping) Meaningful Brand Practice, Brand Purpose and Creative Brand Contact Planning Innovation in Creative Brand Communication solutions Students participate in the annual Brand Challenges where they will work in multi-disciplinary teams to solve a live client brief. Students will conclude the year with a Creative Brand Communication portfolio (exhibited at the annual Showcase), panel and live audience presentation of the year-long project and an industry internship. How will this impact your career? One does not step directly into a management or leadership position. You need to prove your worth. An Honours graduate should be able to work on more complex and challenging agency accounts or company projects. They should also be able to fast track with greater agility. Importantly, they can pursue further studies to grow in their influence as creative brand communicators. Who can apply? Entry requirements include a cognate Bachelor's Degree or Advanced Diploma (please enquire for specific criteria) in Creative Brand Communication or Fine and Applied Arts; such as Graphic Design, Visual Communication, Multimedia Design, Copywriting, Information Design, Advertising, Creative Writing, Journalism, Fine Art, Photography, Industrial Design and Architecture. Applicants need an understanding of creative and critical thinking and application as part of their undergraduate degree with a strong portfolio showcasing creative work. Candidates are normally required to have a minimum average of 60% in their third year of their third year modules of their Degree or equivalent qualification, and they will be required to attend an interview. Modules ​​Brand and Brand Building Alchemy Creative Brand Communication Become a ... ​ Graphic Designer Art Director Copywriter Multimedia Designer Information Designer Experiential Designer Motion Graphics Designer User Experience Designer Entry requirements An appropriate Bachelor's Degree in a cognate field; or An appropriate Advanced Diploma in a cognate field provided a 360 credit Diploma has been completed or appropriate equivalent. Candidates are normally required to have a minimum average of 60% in their third year modules of their degree or equivalent qualification, and they may be required to attend an interview. Applicants for the BA Honours Creative Brand Communications must submit a creative portfolio and successfully meet the creative portfolio criteria based on a review by a specialisation panel. *A cognate degree or Advanced Diploma in the Creative, Fine and Applied Arts, such as Graphic Design, Visual Communication, Information Design, Advertising, Multimedia Design, Copywriting, Journalism, Fine Art, Photography, Industrial Design and Architecture. [-]

BA Honours in Strategic Brand Communication

Campus Full time 1 year February 2017 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

The BA Honours in Strategic Brand Communication explores the nature of creative and strategic thinking and the development of innovative and accountable communication strategies for brand building. Students engage with various brand identity and architecture models, consumer insights, research methodologies, strategic models, brand communication tools, channel and media planning options, and stakeholder relationship management. Students will specialise in strategy development and acquire skills that can be utilised in brand organisations as well as communications consultancies and agencies. [+]

BA Honours in Strategic Brand Communication The BA Honours in Strategic Brand Communication explores the nature of creative and strategic thinking and the development of innovative and accountable communication strategies for brand building. Students engage with various brand identity and architecture models, consumer insights, research methodologies, strategic models, brand communication tools, channel and media planning options, and stakeholder relationship management. Students will specialise in strategy development and acquire skills that can be utilised in brand organisations as well as communications consultancies and agencies. The research methodology module enables the student to pursue research in an area of particular interest. Modules ​ Brand and Brand Building Research Methodology Brand Communication in Context Brand Communication Strategy and Planning Channel and Media Planning and Relationship Management Become a ... ​​​Brand Communication Manager Strategic Planner Marketing Communications Manager Promotional Manager Public Relations Manager Channel or Media Planner Communication Manager Account Executive​ Entry requirements An appropriate Bachelor's Degree in a cognate* field; OR An appropriate Advanced Diploma in a cognate* field, provided a 360 credit Diploma or appropriate equivalent has been completed. Candidates are normally required to have a minimum average of 60% in their third year of their third year modules of their Degree or equivalent qualification, and they will be required to attend an interview. *A cognate Degree or Advanced Diploma would normally be in the fields of either Branding, Communication or Marketing.​ [-]

BA Strategic Brand Communication Degree

Campus Full time 3 years February 2017 South Africa Cape Town Pretoria Johannesburg Durban + 3 more

The BA in Strategic Brand Communication develops students in strategic thinking and planning for a broad range of communication industries. The programme develops strategic skills in identifying, exploring, analysing and solving brand communication challenges through the development and implementation of accountable and original brand communication strategies. To this end the programme also trains students in the practice of channel planning, digital strategy and project management. [+]

BA Strategic Brand Communication Degree The BA in Strategic Brand Communication develops students in strategic thinking and planning for a broad range of communication industries. The programme develops strategic skills in identifying, exploring, analysing and solving brand communication challenges through the development and implementation of accountable and original brand communication strategies. To this end the programme also trains students in the practice of channel planning, digital strategy and project management. Modules Year 1 Critical Thinking and Media Studies 1 Strategic Brand Communication 1 Business Communication and Digital Media 1 Principles of Innovation Brand Communication Project Management Year 2 Critical Thinking and Media Studies 2 Strategic Brand Communication 2 Consumer Behaviour Practice of Innovation Business Communication and Digital Media 2 Channel Planning Corporate Social Responsibility Year 3 Critical Thinking and Media Studies 3 Strategic Brand Communication 3 Experiential Brand Building Innovation Management Digital Brand Building Public Relations and Brand Reputation Introduction to Research and Research Practice Career opportunities Strategic Planner | Account Executive | Event Manager | Public Relations Planner | Sponsorship Planner | Direct Marketing Planner | Corporate Social Responsibility Planner | Channel/Media Planner | Digital Marketing Planner | Research Communication Manager | Internal Communication Manager Entry requirements ​A NSC with Degree admission- A minimum of 30% for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject but includes English); OR A NC(V) with Degree admission – A minimum of 60% in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation, with a minimum of 70% in the four vocational subjects is required; OR A SC (with endorsement) or equivalent; OR Alternatively a Higher Certificate, an Advanced Certificate 240 or 360 credit Diploma and an Advanced Diploma in a cognate field may satisfy the minimum admission requirement to degree studies. If a Higher Certificate, Advanced Certificate 240 or 360 credit Diploma or Advanced Diploma is not in a cognate field, then at least 20% of the credits of such qualification must relate to academic literacy or academic skills in order for an applicant ­to be admitted to degree studies. All candidates are required to attend an interview. General requirements for undergraduate degrees: All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT), unless they have attained the age of 23 by the time they register. The AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme. Applicants who achieve a score lower than 64% are required to register for and successfully complete the two Academic Literacy, Introduction to Scholarship modules (ITSA and ITSB). Applicants who do not write the AQL - NBT prior to admission will automatically be registered for ITSA and ITSB whether or not these are credit bearing modules in their qualifications. These candidates may, on provision of an AQL - NBT score of 64% or above, be exempted from one or both the modules if and only if these are not credit bearing modules in their qualifications. For candidates who are completing the modules as a result of the low AQL - NBT score or who did not provide an AQL - NBT score, successful completion of ITSA and ITSB is a pre-requisite for registering for any third year modules and thus any student who has not completed ITSA or ITSB in their first year of study will be required to do so in their second year. Where ITSA or ITSB is credit bearing in the qualification concerned, successful completion of one or both (depending on the curriculum structure) is also a graduation requirement. [-]

BBA

BBA Brand Building & Management Degree

Campus Full time 3 years February 2017 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

​The BBA in Brand Building & Management develops students' insight and skill in launching, building and managing brands and businesses. This qualification combines strategy and creativity in business with financial management, economics, critical thinking, innovation and entrepreneurship. The programme presents a balanced combination between humanities and the world of commerce to graduate students with an interest in new business and communication ventures. [+]

BBA Brand Building & Management Degree ​The BBA in Brand Building & Management develops students' insight and skill in launching, building and managing brands and businesses. This qualification combines strategy and creativity in business with financial management, economics, critical thinking, innovation and entrepreneurship. The programme presents a balanced combination between humanities and the world of commerce to graduate students with an interest in new business and communication ventures. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year. Modules ​Year 1 Brand and Marketing 1 Critical Thinking and Media Studies 1 Business Communication and Digital Media 1 Creative Development 1 Economics A + B Statistics for Brand Building 1A Accounting for Brand Building 1B Principles of Innovation 1 ​Year 2 Brand and Marketing 2 Critical Thinking and Media Studies 2A Creative Development 2​ Business Communication and Digital Media 2 Economics in Brand Building Brand Management 2B: Channel Planning Financial Management in Brand Building 2 Practice of Innovation 2 Brand Management 2A: Entrepreneurship ​Year 3 Brand and Marketing 3A: Strategy Brand and Marketing 3B Introduction to Research Research Practice Organisational Studies Sustainable Business Practice​​ Innovation Management 3 Retail Management 3 Career opportunities Brand Manager | Business Entrepreneur | Brand Contact Planner | Product Manager | Brand Activation Coordinator | Promotions Manager | Event Manager | Public Relations Manager | Sponsorship Manager Entry requirements A NSC with Degree admission- A minimum of 30 % for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject but includes English); OR A NC(V) with Degree admission – A minimum of 60 % in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation , with a minimum of 70% in the [1]four vocational subjects is required; OR A SC (with endorsement) or equivalent; OR Alternatively a Higher Certificate, an Advanced Certificate, 240 or 360 credit Diploma and an Advanced Diploma in a cognate field may satisfy the minimum admission requirements to degree studies If a Higher Certificate, Advanced Certificate, 240 or 360 credit Diploma or Advanced Diploma is not in a cognate field, then at least 20 % of the credits of such qualification must relate to academic literacy or academic skills in order for an applicant to be admitted to degree studies. Such applications will be reviewed by the relevant HoF at The IIE CAT in collaboration with the Registrar. ​​All candidates are required to undergo an interview;​ ​​NSC: students are required to have Mathematics at least at level 4 or Mathematical Literacy at level 7. For those students who have Mathematics at level 3 or Mathematical Literacy at levels 4, 5 or 6, an intermediate level (38 or above) in the NBT QL-AQL assessment is required. Students who have Mathematics or Mathematical Literacy at levels lower than the above would not be considered; OR, ​SC: endorsement is required with at least 40% for Mathematics on the HG; OR at least 50% for Mathematics on the SG; OR, a Senior Certificate or equivalent with complete or conditional exemption with at least 40% for Mathematics on the HG OR at least 50% for Mathematics on the SG. For those not meeting the requirements as set out above, a minimum of an intermediate level (38 or above) in the NBT QL- AQL assessment is required. General requirements for undergraduate degrees: All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT), unless they have attained the age of 23 by the time they register. The AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme. Applicants who achieve a score lower than 64% are required to register for and successfully complete the two Academic Literacy, Introduction to Scholarship modules (ITSA and ITSB). Applicants who do not write the AQL - NBT prior to admission will automatically be registered for ITSA and ITSB whether or not these are credit bearing modules in their qualifications. These candidates may, on provision of an AQL - NBT score of 64% or above, be exempted from one or both the modules if and only if these are not credit bearing modules in their qualifications. For candidates who are completing the modules as a result of the low AQL - NBT score or who did not provide an AQL - NBT score, successful completion of ITSA and ITSB is a pre-requisite for registering for any third year modules and thus any student who has not completed ITSA or ITSB in their first year of study will be required to do so in their second year. Where ITSA or ITSB is credit bearing in the qualification concerned, successful completion of one or both (depending on the curriculum structure) is also a graduation requirement. [-]