IMM Graduate School of Marketing

Introduction

About the IMM Graduate School of Marketing

Marketing is fundamental to the success of any business, whether big or small, and the IMM GSM plays a major role in promoting the importance of marketing not only as a career, but also as the way to orientate a business.

Mission

The mission of the IMM Graduate School of Marketing (IMM GSM) is to continually bestow relevant and quality marketing skills, knowledge and competencies to its learners, thus creating professionally qualified and well-equipped marketers, who are fully skilled and able to practise effectively in the business environment. In this manner, IMM GSM graduates will contribute to the overall development of a sound and globally acknowledged economy.

Vision

The IMM GSM strives to be the distance-learning provider of choice and the Centre of Excellence for marketing and marketing-related disciplines in southern Africa. In our endeavours to become the touch point for marketing knowledge and information, the IMM GSM will continue to provide all stakeholders with superior and professional customer service and subject matter of the highest academic integrity.

This school offers programs in:
  • English

View BBAs » View Bachelor »

Programs

This school also offers:

Bachelor

Bachelor of Philosophy Honours in Marketing Management

Campus Full time Part time 1 - 2 years February 2017 South Africa Johannesburg + 1 more

The BPhil Honours in Marketing Management will be offered at level 8 of the NQF (HEQF aligned) and will [+]

The BPhil Honours in Marketing Management will be offered at level 8 of the NQF (HEQF aligned) and will consist of 140 credits. Admission criteria A suitable Bachelors Degree on NQF level 7 with Marketing Management 3 as a major module. A CV and motivational letter are required. Any other equivalent qualification. Applicants are required to complete the Postgraduate Application for Admission form for the BPhil Honours in Marketing Management, which, together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: The Dean: Post Graduate Studies IMM GSM P O Box 91820 Auckland Park 2006 A non-refundable deposit must accompany the application form. Applicants may be required to write and pass access modules before continuing with the BPhil Honours in Marketing Management. The programme is divided up as follows: Submission of assignments in certain modules. Please refer to the Calendar of Events. An open book examination in certain modules. Please refer to the Calendar of Events. Completion of a marketing practicum. No examination or assignment required. There will be a practical assessment. Completion of a marketing research report. No examination or assignment required. There will be a practical assessment. The BPhil Honours in Marketing Management comprises of five compulsory and one elective module and is structured as follows: AGM401 - Advanced Global Marketing 4 (20 credits) AMP401 - Advanced Marketing Practicum 4 (40 credits) - practical assessment. No assignment or written examination required. AMRT401 - Advanced Marketing Research: Theory 4 (20 credits) AMRR402 - Advanced Marketing Research: Report 4 (20 credits) ASM401 - Advanced Strategic Marketing: Theory and Practice 4 (20 credits) Elective (20 credits) Elective modules You will need to select one of the following: ABM401 - Advanced Brand Management 4 (20 credits) ACM401 - Advanced Contemporary Marketing Management Issues 4 (20 credits) ADM401 - Advanced Digital Marketing 4 (20 credits) ASM401 - Advanced Services Marketing 4 (20 credits) The B Phil Honours in Marketing Management can be completed within a minimum of one year of full-time study or within two years of part-time studies. The B Phil Honours in Marketing Management must be completed within three years. Articulation from the Postgraduate Diploma in Marketing Management to the B Phil Honours in Marketing Management Admission criteria Graduates must have successfully completed all modules on the new Postgraduate Diploma in Marketing Management. Applications must be submitted within a five-year period after qualifying with the Postgraduate Diploma in Marketing Management. The articulation from the new Postgraduate Diploma in Marketing Management to the new B Phil Honours in Marketing Management consists of two compulsory modules and one elective. The articulation must be completed in four years. Compulsory modules Advanced Marketing Research: Theory 4 (20 credits) Advanced Marketing Research: Report 4 (20 credits) Electives Students must choose one elective from the list below. Advanced Contemporary Marketing Management 4 Advanced Services Marketing 4 [-]

BCom in Marketing and Management Science

Campus Full time 3 years February 2017 South Africa Johannesburg

The BCom in Marketing and Management Science has been approved by the Council on Higher Education (CHE) and will be offered by the IMM GSM over and above [+]

The BCom in Marketing and Management Science has been approved by the Council on Higher Education (CHE) and will be offered by the IMM GSM over and above the current offering of the BBA in Marketing Management. The South African Qualification Authority ID number is 90737. The BCom in Marketing and Management Science combines the marketing function with associated support functions such as distribution, logistics and project management with a strong focus on business research. This qualification is aimed at fulfilling a management role in the industry and therefore has a strong business focus. The BCom in Marketing and Management Science will provide students with specialised marketing and management knowledge as well as the skills to apply that knowledge in order to further their careers through academic studies. Students wishing to enquire about this programme are requested to make contact with a Student Consultant at any IMM GSM office or call the IMM GSM on 0861 IMM GSM or on +27 (0)11 628 2000. Programme information The BCom in Marketing and Management Science is offered at level 7 of the NQF (HEQSF aligned) and consists of 360 credits. This qualification comprises 19 compulsory modules. Admission requirements Admission requirements for prospective students who have matriculated up to and including 2007: Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, but have written and passed at least 4 matric subjects. The CV must include work-related experience. SAPS affidavit stating that they did not obtain a Senior Certificate must be included. Admission requirements for prospective students who matriculated or exited the school system from 2008: National Senior Certificate (NSC) with an achievement rating of 4 (50 - 59%) in at least four recognised 20-credit subjects, including an achievement rating of at least 3 (40 - 49%) in English home language or 4 (50 - 59%) in English first additional language, plus an achievement rating of at least 3 (40 - 49%) in Mathematics or 5 (60 - 69%) in Mathematical Literacy. The student must have met the minimum requirements for admission to a degree programme at a higher education institution. A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, but have written and passed at least 4 matric subjects. The CV must include work-related experience. A SAPS affidavit stating that they did not obtain a NSC must be included. Programme Content This degree consists of 19 modules and is structured as follows: Year 1 MAR101 - Marketing 1 (20 credits) Academic Literacy 1 (non-credit bearing) SCM101 - Supply Chain Management 1 BM101 - Business Management 1 (20 credits) BS101 - Business Statistics 1 (20 credits) ECO101 - Economics 1 (20 credits) FM101 - Financial Management 1 (20 credits) Year 2 MAR202 - Marketing 2 (20 credits) BM202 - Business Management 2 (20 credits) SCM202 - Supply Chain Management 2 ECO201 - Economics 2 (20 credits) FM202 - Financial Management 2 (20 credits) PM201 - Project Management 2 (20 credits) Year 3 MAR303 - Marketing 3 (20 credits) BM303 - Business Management 3 (20 credits) BRT301 - Business Research: Theory 3 (20 credits) * BRP302 - Business Research: Project 3 (20 credits) * SCM303 - Supply Chain Management 3 OP301 - Operations Management 3 (20 credits) * *The indicated modules will only be available as from January 2014 The BCom in Marketing and Management Science can be completed within a minimum of three years study. The BCom in Marketing and Management Science must be completed within eight years. Students who have completed the BCom in Marketing and Management Science may apply to study the Postgraduate Diploma in Marketing Management or the BPhil (Hons) in Marketing Management. [-]

BBA

Bachelor of Business Administration (BBA) in Marketing Management

Campus Full time Part time 3 - 4 years February 2017 South Africa Johannesburg + 1 more

The BBA in Marketing Management comprises compulsory modules and elective modules [+]

The BBA in Marketing Management comprises compulsory modules and elective modules. This degree consists of 20 modules and is structured as follows: Year 1 MAR101 - Marketing 1 (20 credits) BC101 - Business Communication 1 (20 credits) BL101 - Business Law 1 (20 credits) BM101 - Business Management 1 (20 credits) BS101 - Business Statistics 1 (20 credits) ECO101 - Economics 1 (20 credits) FM101 - Financial Management 1 (20 credits) Year 2 MAR202 - Marketing 2 (20 credits) BM202 - Business Management 2 (20 credits) ECO201 - Economics 2 (20 credits) FM202 - Financial Management 2 (20 credits) MC201 - Marketing Communications 2 (20 credits) Elective (20 credits) Year 3 MAR303 - Marketing 3 (20 credits) BM303 - Business Management 3 (20 credits) FM303 - Financial Management 3 (20 credits) IAM301 - International and Africa Marketing 3 (20 credits) MRT301 - Marketing Research: Theory 3 (20 credits) MRP302 - Marketing Research: Project 3 (20 credits) Elective (20 credits) Elective modules You will need to select two of the following: BM001 - Brand Management (20 credits) BBM001 - Business-to-Business Marketing (20 credits) EC001 - e-Commerce (20 credits) ENT001 - Entrepreneurship (20 credits) HRM001 - Human Resource Management (20 credits) PM001 - Product Management (20 credits) RM001 - Retail Marketing (20 credits) SEM001 - Services Marketing (20 credits) SPM001 - Sponsorship Management (20 credits) THM001 - Tourism and Hospitality Marketing (20 credits) The BBA in Marketing Management will be offered at level 7 of the NQF (HEQF aligned) and will consist of 400 credits. The BBA in Marketing Management can be completed within a minimum of three years of full-time study or within four years of part-time study. The BBA in Marketing Management must be completed within eight years. Articulation from the Diploma in Marketing Management to the BBA in Marketing Management Admission Criteria Graduates must have successfully completed all modules on the Diploma in Marketing Management. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing Management. The articulation from the Diploma in Marketing Management to the new BBA in Marketing Management consists of seven compulsory modules and two electives. The articulation must be completed in four years. Compulsory modules BL101 - Business Law 1 (20 credits) BS101 - Business Statistics 1 (20 credits) ECO201 - Economics 2 (20 credits) BM303 - Business Management 3 (20 credits) FM303 - Financial Management 3 (20 credits) MRT301 - Marketing Research: Theory 3 (20 credits) MRP302 - Marketing Research: Project 3 (20 credits) *Students who have completed Business Law 1 as an elective on the Diploma in Marketing Management must select and pass an extra elective. Electives You will need to select two modules from the list below. No credits will be granted for electives completed on the Diploma in Marketing Management. BM001 - Brand Management (20 credits) BBM001 - Business-to-Business Marketing (20 credits) EC001 - e-Commerce (20 credits) ENT001 - Entrepreneurship (20 credits) HRM001 - Human Resource Management (20 credits) PM001 - Product Management (20 credits) RM001 - Retail Marketing (20 credits) SEM001 - Services Marketing (20 credits) SPM001 - Sponsorship Management (20 credits) THM001 - Tourism and Hospitality Marketing (20 credits) Articulation from the Diploma in Marketing (IMM GSM programme offered prior to 2011) to the BBA in Marketing Management Admission criteria Graduates must have successfully completed all modules on the Diploma in Marketing. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing. The articulation from the Diploma in Marketing to the BBA in Marketing Management consists of five compulsory modules and two electives. The articulation must be completed in four years. Compulsory modules BM202 - Business Management 2 (20 credits) BM303 - Business Management 3 (20 credits) FM101 - Financial Management 1 (20 credits) FM202 - Financial Management 2 (20 credits) MRP302 - Marketing Research: Project 3 (20 credits) Electives You will need to select two of the following: BM001 - Brand Management (20 credits) BBM001 - Business-to-Business Marketing (20 credits) EC001 - e-Commerce (20 credits) ENT001 - Entrepreneurship (20 credits) HRM001 - Human Resource Management (20 credits) PM001 - Product Management (20 credits) RM001 - Retail Marketing (20 credits) SEM001 - Services Marketing (20 credits) SPM001 - Sponsorship Management (20 credits) THM001 - Tourism and Hospitality Marketing (20 credits) [-]