IACT College

Introduction

The Creative Communication Specialist

Founded by the Industry In 1970, the two largest advertising associations in Malaysia came together to form what has become Malaysia’s premier college specialising in creative communication. IACT College is a dedicated, talent prep-school for the creative communication industry, with 96% of its graduates employed in the industry within six months of graduation.

Project Based Learning teaching methods What continues to differentiate IACT College until today is its ability to ensure graduates are job-ready through its project-based learning methods. Through this method, students have the unique opportunity to work on class projects with top-tier companies in the classroom. With these coveted opportunities, students engage with future employers as the education experience goes beyond theory and is put into practice.

Industry Experienced Lecturers IACT College students are further prepared for their career through mentorship by their lectures, who possess a vast amount of industry experience. 83% of IACT College lecturers have worked professionally in the industry, with average industry tenure of 12 years.

Vision

IACT College aspires to be a preferred Malaysian institution dedicated to nurturing its students to think critically and to act wisely, with integrity and to make a positive contribution to the world.

We stand firmly by our philosophy of being a college from the industry, for the industry.

Mission

In pursuing our Vision, IACT College will be guided by the following beliefs and principles:

  • We endeavour to provide a dynamic and accessible 21st century education with the highest quality that is well-balanced and relevant to the world at large.
  • We aspire to provide a fertile and technologically-driven learning environment that values social, cultural and racial diversities, freedom of speech and mutual respect.
  • We believe that we should work towards the safety and well-being of students, faculty members, support staff, suppliers and stakeholders.
  • We nurture a passion for continuous improvements in teaching, scholarship and administrative standards.
This school offers programs in:
  • English

View BAs »

Programs

This school also offers:

BA

BA (Hons) Advertising and Design (3+0)

Campus Full time 3 years January 2017 Malaysia Selangor

Bachelor of Arts (Hons) Advertising and Design (3+0), in collaboration with University of Sunderland, explores the integration of strategising, conceptualising ideas and creative design conducted within the challenges of today’s competitive advertising industry. Students will be exposed to the various demands of creating and executing advertising campaigns, building their portfolio through modules such as Introduction to Advertising, Advertising the Campaign, and Advertising the Book, and by working towards a final year dissertation to examine advertising or design issues. [+]

Bachelor of Arts (Hons) Advertising and Design (3+0), in collaboration with University of Sunderland, explores the integration of strategising, conceptualising ideas and creative design conducted within the challenges of today’s competitive advertising industry. Students will be exposed to the various demands of creating and executing advertising campaigns, building their portfolio through modules such as Introduction to Advertising, Advertising the Campaign, and Advertising the Book, and by working towards a final year dissertation to examine advertising or design issues. The programme is fully accredited and assessed by the University of Sunderland, yet fully taught at IACT College, with graduates receiving their certification from University of Sunderland. Intakes • May • September Duration 3 Years Mode of Study Full Time Awarded By University of Sunderland Strategising Ideas Students will be exposed to the various demands of creating and executing advertising campaigns, building their portfolio through modules such as Introduction to Advertising, Advertising the Campaign, and Advertising the Book, and by working towards a final year dissertation to examine advertising or design issues. Creative Design This helps students to visualise their big ideas that they will be facilitated with design modules like Graphic Communication and Motion Graphics, which students will get to explore essential design skills through various Adobe software. Research and Dissertation Students will be working towards a final year Dissertation to examine advertising or design issue, with their own hypothesis. To help students through this journey of critical analyses, they will be equipped with Research Methodology and Design Theory modules. Industry Engagement • Personal coaching by Creative Directors of international agencies • Guided tours of international advertising agencies • Copywriting training by Farrokh Madon, Chief Creative Officer, Y&R Singapore • Guest speaker, Joseph De Leon, Strategic Planning Director, DraftFCB • Guest speaker, Icen Wong, Chief Brand Strategist, President and Founder, Brand Labz Recognition The programme is fully accredited and assessed by the University of Sunderland, yet fully taught at IACT College, with graduates will receiving their certification from University of Sunderland. [-]

Bachelor of Arts (Hons) Media, Culture and Communication (3+0)

Campus Full time 3 years January 2017 Malaysia Selangor

Bachelor of Arts (Hons) Media, Culture and Communication (3+0), in collaboration with University of Sunderland, explores the integrated media context by which communication is conducted within today’s industry. Students will specialise in one of three areas providing them with a competitive edge for employment: Public Relations, Journalism and, Broadcast and Digital Media. [+]

Bachelor of Arts (Hons) Media, Culture and Communication (3+0), in collaboration with University of Sunderland, explores the integrated media context by which communication is conducted within today’s industry. Students will specialise in one of three areas providing them with a competitive edge for employment: Public Relations, Journalism and, Broadcast and Digital Media. The programme is fully accredited and assessed by University of Sunderland, yet fully taught at IACT College, with graduates receiving their certification from the University of Sunderland. Intakes • May • September Duration 3 Years Mode of Study Full Time Awarded By University of Sunderland Specialisation Students will specialise in one of three areas providing them with a competitive edge for employment: Public Relations, Journalism and, Broadcast and Digital Media. Industry Engagement Highlights of industry engagement include student - professional collaboration in classroom activities and guest lectures by leading experts: • Freda Liu, producer of BFM 89.9 and author of PR Yourself: Red Lipstick and Amazing Shoes • Reuben Kang, YouTube sensation of JinnyBoyTV • Premesh Chandran, CEO of MalaysiaKini • Kausern Hieu, Talent and Transformation Director of Starcom Mediavest Group • Dorothy Teoh, CEO at The Edge Foundation; Former Editor in Chief of The Edge Malaysia Recognition The programme is fully accredited and assessed by University of Sunderland, yet fully taught at IACT College, with graduates receiving their certification from the University of Sunderland. [-]

Videos

What Is Creative Communication?