Wekerle Business School (WBS)

Introduction

Wekerle Business School (WBS)


Wekerle Business School - as a prestigious educational institution - considers its mission to provide outstanding education within the Bologna system. Its aim is to create conditions for education that enhance the students’ academic and personal development by uniting high-level academic knowledge with practical education, based on corporate partnerships from outside the institution. In this global world, only by having a highly professional and open-minded education that incorporates a strong sense of ethics and responsibilities can one remain competitive. A WBS education while successfully integrating various cultures enables its students to rise to new challenges anywhere in the world, thus helping them to fulfill their true potential.


WBS considers it a number one priority that the students and staff, regardless of age or background, ethnical or otherwise, are encouraged to embark upon a voyage of lifelong learning and self development through study, research and academic endeavour. This will lead to an improvement in the quality of life while contributing to the training of a more flexible and better prepared labour force.


It is our firm conviction that the structure of our programmes should be practice-oriented, and based on work experience, as well as carefully designed case studies, that reflect market realities. This contributes to the development of our students’ problem-solving, communicational and presentational skills as well as heightening their preparedness for employment.


Through our contribution of services and active participation in the national scientific and academic life WBS enjoys the confidence and acknowledgement of the local society and wider public. We consider this to be of the utmost importance and value it highly. Against this background we will continue to be a positive cultural and intellectual force in the community at large.


We are proud of our philosophy, in terms of educational policy, that conceives education as a complex service. The manifestation of our student-oriented approach can be experienced in a pleasant educational and Living in Budapest enriched environment with cutting-edge technology, and an outstanding while highly acknowledged teaching staff that uses up-to-date methodologies and quality course material.


The final aim of the school is to train future leaders while endowing them with the thirst for knowledge and inspiring them to strive for professional and human excellence.

This school offers programs in:
  • English

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Programs

This school also offers:

BA

BA in Commerce and Marketing (Agricultural Marketing and Management)

Campus Full time September 2017 Hungary Budapest

The aim of the Agricultural Marketing Manager course is to train professionals who are able to complete organisational and management tasks in the field of agriculture and food product trade, based on their theoretical and practical knowledge. [+]

BA in Commerce and Marketing (Agricultural Marketing and Management)

The aim of the Agricultural Marketing Manager course is to train professionals who are able to complete organisational and management tasks in the field of agriculture and food product trade, based on their theoretical and practical knowledge. Graduate students are professionals with skills in economics and business as well as commerce and marketing. They can perform demand-driven acquisition and sales activities, organise and manage the commercial activities of small and medium enterprises. They are able to understand and evaluate the interconnections of the agricultural sector and the exploitation of resources according to the standards of the European Union, to elaborate and implement marketing strategies and to manage the marketing activities of companies. In addition the course provides students with the necessary foundations to apply their IT skills at a high level in their work.... [-]


BA in Commerce and Marketing (Business Administration)

Campus Full time September 2017 Hungary Budapest

The business administration curriculum provides the skills and knowledge necessary for a successful career in business and management. [+]

BA in Commerce and Marketing (Business Administration)

The business administration curriculum provides the skills and knowledge necessary for a successful career in business and management. It includes studies in accounting, business law and public policy, business supply chain management, customer service, operations management, ethics and social responsibility, finance, human resource management and labor relations, international business, small business and entrepreneurship, strategic management, organizational behavior, marketing and sales, and statistical analysis. The specialization in business administration prepares graduates for careers in profit and not -profit organizations as well as the public sector.... [-]


BA in Commerce and Marketing (Sport Marketing and Management)

Campus Full time September 2017 Hungary Budapest

The sport industry is characterised by continuous growth, increased commercialisation and professionalisation. This course prepares you to enter this dynamic sector by focusing on issues such as pricing, relationship marketing and sport sponsorship. [+]

BA in Commerce and Marketing (Sport Marketing and Management)

The sport industry is characterised by continuous growth, increased commercialisation and professionalisation. This course prepares you to enter this dynamic sector by focusing on issues such as pricing, relationship marketing and sport sponsorship. There is a growing demand from the sports industry for graduates with expertise in sport marketing and this course gives you a firm understanding of everything you will need to know, plus a solid foundation of management principles. You will learn the principles and frameworks related to marketing management from a sport perspective and understand how to apply such theory.... [-]


BA in Commerce and Marketing (Tourism, Hospitality and Catering)

Campus Full time September 2017 Hungary Budapest

A specialisation of Tourism, Hospitality and Catering provides a major step towards introducing this massively growing industry and once inside, people have extensive career [+]

A specialisation of Tourism, Hospitality and Catering provides a major step towards introducing this massively growing industry and once inside, people have extensive career options. Our Tourism, Hospitality and Catering specialisation programme provides students with the business skills and cultural education necessary to embark upon a career in the tourist industry. Graduates will be able to organise cultural attractions, operate food service businesses, plan meetings as well as large conventions and events, facilitate and manage operations at hotels , theme parks and resorts, promote tourism, and arrange individual, group, or corporate trips and tours worldwide. Programmes in the field offer practical courses with a theoritical background, such as tourism and hospitality marketing, food service management, brand management, travel law, international travel, catering and tourism management, sustainability in hospitality and tourism, operational management, corporate finance and economics of travel and tourism. Graduates of the BA programme will have an in-depth knowledge of: - the social, economic and market environment, its processes, organisations, principles and development trends - the definition and concept, apparatus and methodology of marketing in the business as well as in the non-profit sector - the role of marketing in the operation of companies and institutions as well as its relation to various processes and functions of the organisation - the processes of consumer and customer behaviour, consumer protection - the processes of sales and business transactions along with legal and ethical requirements - the operation and structure of commercial businesses, the main working processes and techniques of commercial activity - logistic processes - methods and background of e-business - decision-making processes of short and medium term marketing, the recognition of abrupt shifts in the market and ways of adapting to them. Graduates with a Bachelor's degree in Commerce and Marketing will be able to: - organise and manage the sales activities of small and medium-sized businesses - acquire and/or sell various products and/or services - perform in a team as well as individually - cooperate with suppliers, partners, service providers as well as with other functional fields within an organisation - analyse data on advertising, sales promotion and market research; elaborate efficient programmes and supervise their implementation - analyse and plan commercial processes and strategy - complete certain logistical tasks - use commerce and marketing software - prepare reports and surveys, communicate efficiently both orally and in writing Length of programme: 6 semesters + related work experience (placement) worth an extra 30 credits... [-]