Approved official program description for Degree in Marketing and Management

Degree in Marketing and Management

International Institute  for Higher Education  in Morocco

Degree in Marketing and Management

International Institute for Higher Education in Morocco

Degree in Marketing and Management

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing plays a key role in establishing the position of a firm relative to its competition, ultimately influencing the success of the business.

Marketing education seeks to enhance the ability to analyze demographic, social, economic, technological, environmental and cultural factors influencing the demands for consumer and industrial goods and services, so that appropriate polices and procedures may be undertaken to meet these demands. Marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, product and brand management, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall market environment.

The Marketing and Management Major program at IIHEM is designed to give students an in-depth understanding of marketing techniques, marketing analysis and research, sales, sales management and sales promotion strategies in business. Emphasis is put on the analysis of consumer needs and behavior, and on the development of market studies.

Employment Opportunities

The marketing major prepares graduates for careers in consumer or organizational sales and sales management, product management, advertising management, marketing management and research, promotion and media planning, public relations management, retail/wholesale management, purchasing and customer service management.

Graduate Education In Marketing

Holders of Marketing diplomas may wish to pursue advanced studies in specialized fields related to their fields of study. Many universities offer graduate programs, leading to Master's degrees. Among the degree programs that can be pursued are the following:

  • MBA in Marketing
  • Master of Science in Marketing Analysis (MSMA)
  • Master of Science in Direct and Interactive Marketing
  • Master of Science in International Marketing
  • Master of Science in Marketing Management
  • Master of Science in Marketing Communications
  • Master of Science in Marketing Research

Most of the above Master's programs also have a continuation path to a Doctoral program.

Conditions for Admission to IIHEM

Applicants to programs in the School of Engineering must have a national high school diploma Baccalaureat in mathematics, experimental sciences or its equivalent. They must also have a satisfactory level in sciences and languages.

Applicants to the Management Science majors must have the national high school diploma Baccalaureat (option: science) or its equivalent.

Applicants to the Marketing and Communication major must have a national high school diploma Baccalaureat or its equivalent in any option. However, applicants having a non-science national Baccalaureat must follow a remedial program in mathematics.

Decisions on admission are based on a review of the application file, the results obtained in the Institute English, French and mathematics admissions tests, the oral interview and available space.

Where tests results are not satisfactory, the student is required to take remedial courses in mathematics and/or English before starting the academic program.

The type of the remedial course in mathematics assigned to the student depends on their program of study, the type of Baccalaureat degree they hold, the grades that they received in the Baccalaureat and the result of the Institute admissions test.

The following table shows the levels of English (represented by TOEFL scores) required for admission to the academic program, the Intensive English program or the Remedial English program:


School of Engineering

  • Admission to the academic program: OVER 420
  • Admission to the Intensive English program: 350-420
  • Admission refused: Under 350

School of Business Administration

  • Admission to the academic program: 530 or more
  • Admission to academic program in English with the addition of the course ENG101: 500-530
  • Admission to the Intensive English program: 420-500
  • Admission to the academic program in french with a remedial English program for 1 to 2 semesters: 350-420
  • admission refused: Under 350

The program in the French track in the School of Business Administration includes a remedial English component of ten hours and three academic courses offered in French. At the end of each semester, an assessment is made of the student's level in English. The assessment is based on the results obtained in the Remedial English program and the scores obtained in the TOEFL. This global evaluation allows for the student to be placed either in the group of the Intensive Program or the group in the French track best suited to their level and abilities.

Documents Required for Pre-registration

An applicant for admission should submit his application before the application deadline (at least four weeks before the beginning of the semester for which registration is desired). The application includes:

  • a completed registration form (PDF),
  • a transcript covering the last three academic years of the Baccalaureat,
  • a birth certificate,
  • a photocopy of the National Identity Card or of the Passport for the foreign student,
  • eight identity card size photographs,
  • two certified photocopies of the Baccalaureat diploma,
  • a medical file (PDF),
  • an affidavit of financial support (PDF),
  • the application fee.

The application along with a 200 Dirham non-refundable application fee must be submitted to the IIHEM admissions office before the application deadline.

Conditions of Admission for Transfer Students

Applicants from other higher education institutions may be admitted to IIHEM, if they fulfill the Institute’s general admission criteria.

They can receive credit for those courses taken at other higher education institutions that are deemed to be equivalent to similar courses offered at the Institute.

Credit transfer applies only to courses in which a satisfactory grade has been obtained.

Registration for Foreign Students

Admission to IIHEM is open to foreign students who satisfy the general admission requirements. However, the Baccalaureat or equivalent high school diplomas of foreign students have to be validated by the equivalency service of the Moroccan Ministry for Higher Education.

Registration for Returning Students

Former IIHEM students desiring to resume their studies at the Institute after one or more semester breaks are required to submit a readmission application to the Institute. They may be readmitted if their absence is justified. The student who has taken courses at other institutions is required to submit both a transcript of the courses taken at these institutions and a certificate showing that he has not been dismissed for disciplinary reasons from these institutions.

Notification of Admission

Once the admissions committee grants admission, the applicant receives notification of admission. Admitted students may enroll only if tuition is paid a minimum of two weeks before classes begin.


Tuition for studies at IIHEM is determined in the spring semester for the following academic year. The current tuition fees can be obtained by contacting the IIHEM student services office.

Student Loans

Students may apply for low-interest loans that can cover an important part of their tuition fees. Such requests need to be submitted directly to a group of banks that have signed loan protocols with IIHEM.


Reductions in tuition fees are awarded on a competitive basis to:

  • entering students whose Baccalaureat degree was awarded in Morocco with high marks,
  • current students who have the highest achievement in their graduating year Class,
  • brothers and sisters of currently enrolled students.

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Campus based
Duration Request Info
Part time Request Info
Full time Yes
Price Request Info
Place Morocco, Rabat
Start date February 2015, September 2014
Application deadline Request Info