Bachelor Programs in Strategic Management

Compare 3 Bachelor Programs in Strategic Management

As students leave secondary school, many will choose to continue their education in a bachelor’s degree program at accredited universities. These programs prepare students with three to four years of study in a specific area before entering the workforce or graduate studies.

What is a Bachelor in Strategic Management? This degree program typically equips students with business management and communications skills. Courses frequently include topics such as accounting, economics, brand management, research practices and related legal topics. Students may choose to specialize in topics related to marketing, entrepreneurship and product management. They may also have the opportunity to complete internships in the strategic management field.

After finishing their degree, students are usually prepared to enter the workforce with the competitive advantage of business knowledge. This generally leads to greater career options and a higher starting salary. Their skills in leadership, teamwork, research and market knowledge are highly transferable and desirable in many fields.

The cost of the degree may vary with specializations, university choice and type of study. Prospective students should thoroughly vet universities for costs and available financial support for students.

With an undergraduate degree, students have access to a number of entry-level positions in the various business niches. Strategic planning is a common field for graduates, as well as brand strategy. Graduates may act as product, account, marketing or brand managers, depending on their specializations and ideal careers. These positions are becoming more competitive, but students are prepared with strong foundations in strategic planning and management. In these entry-level posts, students may further develop their professional skills.

If you are looking to start your degree program, there may be many online programs available internationally. For those with hectic schedules or in a remote area, online course give the flexibility needed to complete higher education. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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BCom Strategic Brand Management Degree

Vega School of Brand Leadership
Campus Full time 3 years February 2017 South Africa Pretoria Johannesburg Durban Cape Town + 3 more

The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. [+]

Bachelors in Strategic Management. BCom Strategic Brand Management Degree The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year. Modules Year 1 Applied Communication Techniques Business Management 1 Accounting 1 Economics A&B Brand Management 1 Critical studies 1 Business Communications and Digital Media 1 Quantitative Techniques A&B Year 2 Business Management 2A: Entrepreneurship Brand Management 2A: Developing Markets & Consumer Behaviour Financial Management for Strategic Brand Management 2 Online Marketing 2A Economics in Brand Building 2 Principles of Innovation 1A Business Management 2B: Contemporary Issues Brand Management 2B: Channel Planning Law for Strategic Brand Management Practice of Innovation 2A ​Year 3 Organisational Studies Business Management 3: Strategic Management 3 Brand Management 3A Introduction to Research Brand Management 3B: Strategic Brand Evaluation​ Research Practice Digital Brand and Business Strategy Career opportunities Strategic Planner | Entrepreneur | Product Manager | Account Manager | Brand Strategist | Brand Manager | Marketing Manager Entry requirements A NSC with Degree admission- A minimum of 30 % for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject but includes English); OR A NC(V) with Degree admission – A minimum of 60 % in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation , with a minimum of 70% in the [1]four vocational subjects is required; OR A SC (with endorsement) or equivalent; OR Alternatively a Higher Certificate, an Advanced Certificate, 240 or 360 credit Diploma and an Advanced Diploma in a cognate field may satisfy the minimum admission requirements to degree studies If a Higher Certificate, Advanced Certificate, 240 or 360 credit Diploma or Advanced Diploma is not in a cognate field, then at least 20 % of the credits of such qualification must relate to academic literacy or academic skills in order for an applicant to be admitted to degree studies. Such applications will be reviewed by the relevant HoF at The IIE CAT in collaboration with the Registrar. ​​All candidates are required to undergo an interview; ​​​NSC: students are required to have Mathematics at least at level 4 or Mathematical Literacy at level 7. For those students who have Mathematics at level 3 or Mathematical Literacy at levels 4, 5 or 6, an intermediate level (38 or above) in the NBT QL-AQL assessment is required. Students who have Mathematics or Mathematical Literacy at levels lower than the above would not be considered; OR, ​SC: endorsement is required with at least 40% for Mathematics on the HG; OR at least 50% for Mathematics on the SG; OR, a Senior Certificate or equivalent with complete or conditional exemption with at least 40% for Mathematics on the HG OR at least 50% for Mathematics on the SG. For those not meeting the requirements as set out above, a minimum of an intermediate level (38 or above) in the NBT QL- AQL assessment is required. ​ General requirements for undergraduate degrees: All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT), unless they have attained the age of 23 by the time they register. The AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme. Applicants who achieve a score lower than 64% are required to register for and successfully complete the two Academic Literacy, Introduction to Scholarship modules (ITSA and ITSB). Applicants who do not write the AQL - NBT prior to admission will automatically be registered for ITSA and ITSB whether or not these are credit bearing modules in their qualifications. These candidates may, on provision of an AQL - NBT score of 64% or above, be exempted from one or both the modules if and only if these are not credit bearing modules in their qualifications. For candidates who are completing the modules as a result of the low AQL - NBT score or who did not provide an AQL - NBT score, successful completion of ITSA and ITSB is a pre-requisite for registering for any third year modules and thus any student who has not completed ITSA or ITSB in their first year of study will be required to do so in their second year. Where ITSA or ITSB is credit bearing in the qualification concerned, successful completion of one or both (depending on the curriculum structure) is also a graduation requirement. [-]

BCom Strategic Brand Management Degree

Vega School of Brand Leadership
Campus Full time 3 years February 2017 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. [+]

BCom Strategic Brand Management Degree The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year. Modules Year 1 Applied Communication Techniques Business Management 1 Accounting 1 Economics A&B Brand Management 1 Critical Thinking Business Communications and Digital Media 1 Quantitative Techniques A&B​ Year 2 Business Management 2A: Entrepreneurship Brand Management 2A: Developing Markets & Consumer Behaviour Financial Management for Strategic Brand Management 2 Online Marketing 2A Economics in Brand Building 2 Principles of Innovation 1A Business Management 2B: Contemporary Issues Brand Management 2B: Channel Planning Law for Strategic Brand Management Practice of Innovation 2A​ ​Year 3 Organisational Studies Business Management 3 Brand Management 3A Introduction to Research Brand Management 3B: Strategic Brand Evaluation Research Practice Digital Brand and Business Strategy Career opportunities Strategic Planner | Entrepreneur | Product Manager | Account Manager | Brand Strategist | Brand Manager | Marketing Manager Entry requirements A NSC with Degree admission- A minimum of 30 % for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject but includes English); OR A NC(V) with Degree admission – A minimum of 60 % in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation , with a minimum of 70% in the [1]four vocational subjects is required; OR A SC (with endorsement) or equivalent; OR Alternatively a Higher Certificate, an Advanced Certificate, 240 or 360 credit Diploma and an Advanced Diploma in a cognate field may satisfy the minimum admission requirements to degree studies If a Higher Certificate, Advanced Certificate, 240 or 360 credit Diploma or Advanced Diploma is not in a cognate field, then at least 20 % of the credits of such qualification must relate to academic literacy or academic skills in order for an applicant to be admitted to degree studies. Such applications will be reviewed by the relevant HoF at The IIE CAT in collaboration with the Registrar. ​All candidates are required to undergo an interview; ​​​NSC: students are required to have Mathematics at least at level 4 or Mathematical Literacy at level 7. For those students who have Mathematics at level 3 or Mathematical Literacy at levels 4, 5 or 6, an intermediate level (38 or above) in the NBT QL-AQL assessment is required. Students who have Mathematics or Mathematical Literacy at levels lower than the above would not be considered; OR, ​SC: endorsement is required with at least 40% for Mathematics on the HG; OR at least 50% for Mathematics on the SG; OR, a Senior Certificate or equivalent with complete or conditional exemption with at least 40% for Mathematics on the HG OR at least 50% for Mathematics on the SG. For those not meeting the requirements as set out above, a minimum of an intermediate level (38 or above) in the NBT QL- AQL assessment is required. ​General requirements for undergraduate degrees: All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT), unless they have attained the age of 23 by the time they register. The AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme. Applicants who achieve a score lower than 64% are required to register for and successfully complete the two Academic Literacy, Introduction to Scholarship modules (ITSA and ITSB). Applicants who do not write the AQL - NBT prior to admission will automatically be registered for ITSA and ITSB whether or not these are credit bearing modules in their qualifications. These candidates may, on provision of an AQL - NBT score of 64% or above, be exempted from one or both the modules if and only if these are not credit bearing modules in their qualifications. For candidates who are completing the modules as a result of the low AQL - NBT score or who did not provide an AQL - NBT score, successful completion of ITSA and ITSB is a pre-requisite for registering for any third year modules and thus any student who has not completed ITSA or ITSB in their first year of study will be required to do so in their second year. Where ITSA or ITSB is credit bearing in the qualification concerned, successful completion of one or both (depending on the curriculum structure) is also a graduation requirement.​ [-]

BCom Honours in Strategic Brand Management

Vega School of Brand Leadership
Campus Full time 1 year February 2017 South Africa Durban Cape Town Pretoria Johannesburg + 3 more

​​This honours programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities; and the utilisation of metrics and models to assess brand performance and equity. [+]

Bachelors in Strategic Management. BCom Honours in Strategic Brand Management ​​This honours programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities; and the utilisation of metrics and models to assess brand performance and equity. Modules Brand and Brand Building Research Methodology Financial, Economic & Legal Aspects for Strategic Brand Management Practice of Strategic Brand Management Strategic Brand Management & Leadership Career Opportunities Agency Strategic Planner | Consumer Insights Manager | Marketing Researcher | Brand or Product Manager | Business Developer | Entrepreneur | Small Business Owner Entry requirements An appropriate Bachelor's Degree in a cognate* field; OR An appropriate Advanced Diploma in a cognate* field, provided a 360 credit Diploma or appropriate equivalent has been completed. Candidates are normally required to have a minimum average of 60% in their third year of their third year modules of their Degree or equivalent qualification, and they will be required to attend an interview. *A cognate Degree or Advanced Diploma would normally be in the fields of either Branding, Business Management, Economics, Financial Management, Marketing, Political Sciences or Strategic Management. [-]