Bachelor Programs in Strategy

Compare 6 Bachelor Programs in Strategy

Strategy

A bachelor’s degree represents about four years of focused study. This undergraduate program includes the study of general subjects like math and basic sciences. Other courses focus more directly on subjects pertinent to the specific major. A bachelor’s degree is often a prerequisite for employment opportunities and is also necessary for entry to advanced degrees. 

What is a Bachelor in Strategy? This area of study can lead naturally into graduate programs like strategic planning or strategic communication. Some educational institutions offer areas of specialty within the program. Topics include communication psychology, statistics, communication ethics, public relations strategies, database management, and creative advertising. It isn’t uncommon for programs to hone in on communication, public relations, and advertising methods. The use of the Internet and social media can also be an important focus of study.

There are some important advantages available to students in this program. They can expect access to qualified instructors and professionals who are currently enjoying success in multiple industries. Students in this program may have the opportunity to participate in internships that give them many hands-on experiences.

The costs of tuition and fees can vary a great deal between schools and particularly across country borders. Prospective students should contact their preferred educational institutions for specific information about these costs.

Graduates can look forward to entry into the professional world as their newly acquired skills and knowledge are in great demand. Businesses dealing with public relations and advertising are particularly hungry for qualified graduates. Work can be found with non-profit organizations, large corporations, and wholesale and manufacturing companies. Job titles include interactive marketing specialist, account coordinator, sales representative, advertising sales agents, and market research analysts. 

If you are ready to get started on a career in the strategy industry, take a moment to review the options in the program listing. Use the lead form to get more information. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Bachelor of Commerce in Business Administration: Strategy and Entrepreneurship

University of Windsor
Campus Full time 4 years September 2017 Canada Windsor

Strategy & Entrepreneurship researchers examine the management of the entire organization and its performance, with special attention devoted to supporting value creation and preservation in every stage of development— from start-up to maturity and turnaround. [+]

Bachelors in Strategy. The Odette BComm “BComm” what you want to be. At Odette, we believe that a business degree is only as good as the opportunities it opens up for you to reach your career goals. That’s why our Bachelor of Commerce (BComm) program provides you with an integrated foundation in all areas of business while fostering development of problem solving, critical thinking, and communication skills. In your first and second years, the curriculum provides you a broad introduction to business and intensive training in communication and group dynamics. Your third and fourth years will provide you with the flexibility to focus on your specific areas of preference – including Accounting, Finance, Human Resources, Management Science, Marketing, and Strategy and Entrepreneurship. Also, if you wish, you can extend and deepen your education to include specialized training in Economics or Information Technology through joint programs with the Departments of Economics and Computer Science. Or, you may opt for a Co-operative Education program that combines academic semesters with work-term placements. In addition to being structured and student-centered, our BComm curriculum emphasizes international content and the use of a variety of individual, group, interactive, and experiential learning techniques. You will also benefit from extensive student support through tutoring and one-on-one advising. Concentrations in Business Eligible business students may elect to concentrate in one of six areas of business. To be accepted into a concentration, a student must have achieved a certain grade in that concentration’s gate-in course(s). To successfully obtain the concentration, a student must successfully complete all the requirements for the Bachelor of Commerce degree and must achieve a certain average grade for courses in the concentration and a certain grade in the concentration’s cap-stone course. Although concentrations will not be formally recognized on transcripts or degrees, the Odette School of Business will provide students with documentation indicating that they have successfully obtained their particular concentration. Students who have selected a concentration will normally be given course registration priority in their area. Note: Students registered in the Bachelor of Commerce for University Graduates program will be able to complete a concentration only by taking additional courses beyond those required for their degree. Depending upon the concentration, students registered in the Honours Business Administration and Computer Science (co-op and non co-op) or the Honours Business Administration and Economics programs may not be able to complete a concentration without taking additional courses beyond those required for their degree. Strategy Area Faculty Strategy & Entrepreneurship researchers examine the management of the entire organization and its performance, with special attention devoted to supporting value creation and preservation in every stage of development— from start-up to maturity and turnaround. Given the broad scope of the work, a large number of different focuses are typically associated with Strategy & Entrepreneurship researchers. For example, at the Odette School of Business, active interests include for-profit and not-for-profit organizations, corporate- and business-level strategies, domestic and international business, and corporate social responsibility. We also explore the relationship between our research and effective teaching. Our faculty members have published their research in a number of leading strategy and entrepreneurship journals. These include Business Horizons, Business and Society Review, Journal of Organization Studies, Journal of Business Ethics, Journal of Management Inquiry, Journal of Entrepreneurship, Nonprofit and Voluntary Sector Quarterly, Personnel Psychology, and Strategic Management Journal, among many others. Major topics of our research include the manner in which innovation and resilience are supported in organizations by capabilities and routines, the effective management of the small firm, categories of entrepreneurs (including ethnic/immigrant entrepreneurs and the older entrepreneur), corporate social and environmental responsibility, corporate reputation, the role of bargaining and resource advantage in the formation of CEO compensation, innovation risks faced by entrepreneurs, the successful teaching of general management and corporate social responsibility, and a breadth of investigations related to international business. [-]

Bachelor SPCom

Sup de Pub
Campus Full time September 2017 France Paris Bordeaux Lyon + 1 more

After completing two years of study in marketing, communications, graphic arts or design, students can enrol directly in the 3rd year of specialised study: SPCOM... This year [+]

Bachelor SPCom

After completing two years of study in marketing, communications, graphic arts or design, students can enrol directly in the 3rd year of specialised study: SPCOM... This year of specialisation offers 5 options in Paris and 2 options in Lyon and Bordeaux and can be accessed by students who succeed in passing a competitive entrance exam.

The 5 BACHELOR options offered in Paris, Lyon or Bordeaux

CREATIVE

A year designed to help students acquire the various technical tools and skills used in creative work. Computer Assisted Design and its applications, graphic and web creation and also video technology.... [-]


Bachelor SP3

Sup de Pub
Campus Full time September 2017 United Kingdom London USA Chicago France Paris Lyon Bordeaux + 5 more

Students can enrol directly in the 3rd year at Sup de Pub (SP3) after validating a level of academic accomplishment equivalent to 2 years post-Baccalauréat study [+]

Bachelor SP3

Students can enrol directly in the 3rd year at Sup de Pub (SP3) after validating a level of academic accomplishment equivalent to 2 years post-Baccalauréat study.

This broad-based education conveys in one year the basis of strategic analysis and marketing as well as technical tools (PAO, video...), in order to specialize in one of the 20 professional programs offered in Master 1 and Master 2.

Focused on major strategic challenges, this year allows students to control the whole issue of communication through thematic seminars such as crisis communication, the celebrity marketing, internal communications...... [-]


BCom Strategic Brand Management Degree

Vega School of Brand Leadership
Campus Full time 3 years February 2017 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. [+]

BCom Strategic Brand Management Degree The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year. Modules Year 1 Applied Communication Techniques Business Management 1 Accounting 1 Economics A&B Brand Management 1 Critical studies 1 Business Communications and Digital Media 1 Quantitative Techniques A&B Year 2 Business Management 2A: Entrepreneurship Brand Management 2A: Developing Markets & Consumer Behaviour Financial Management for Strategic Brand Management 2 Online Marketing 2A Economics in Brand Building 2 Principles of Innovation 1A Business Management 2B: Contemporary Issues Brand Management 2B: Channel Planning Law for Strategic Brand Management Practice of Innovation 2A ​Year 3 Organisational Studies Business Management 3: Strategic Management 3 Brand Management 3A Introduction to Research Brand Management 3B: Strategic Brand Evaluation​ Research Practice Digital Brand and Business Strategy Career opportunities Strategic Planner | Entrepreneur | Product Manager | Account Manager | Brand Strategist | Brand Manager | Marketing Manager Entry requirements A NSC with Degree admission- A minimum of 30 % for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject but includes English); OR A NC(V) with Degree admission – A minimum of 60 % in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation , with a minimum of 70% in the [1]four vocational subjects is required; OR A SC (with endorsement) or equivalent; OR Alternatively a Higher Certificate, an Advanced Certificate, 240 or 360 credit Diploma and an Advanced Diploma in a cognate field may satisfy the minimum admission requirements to degree studies If a Higher Certificate, Advanced Certificate, 240 or 360 credit Diploma or Advanced Diploma is not in a cognate field, then at least 20 % of the credits of such qualification must relate to academic literacy or academic skills in order for an applicant to be admitted to degree studies. Such applications will be reviewed by the relevant HoF at The IIE CAT in collaboration with the Registrar. ​​All candidates are required to undergo an interview; ​​​NSC: students are required to have Mathematics at least at level 4 or Mathematical Literacy at level 7. For those students who have Mathematics at level 3 or Mathematical Literacy at levels 4, 5 or 6, an intermediate level (38 or above) in the NBT QL-AQL assessment is required. Students who have Mathematics or Mathematical Literacy at levels lower than the above would not be considered; OR, ​SC: endorsement is required with at least 40% for Mathematics on the HG; OR at least 50% for Mathematics on the SG; OR, a Senior Certificate or equivalent with complete or conditional exemption with at least 40% for Mathematics on the HG OR at least 50% for Mathematics on the SG. For those not meeting the requirements as set out above, a minimum of an intermediate level (38 or above) in the NBT QL- AQL assessment is required. ​ General requirements for undergraduate degrees: All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT), unless they have attained the age of 23 by the time they register. The AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme. Applicants who achieve a score lower than 64% are required to register for and successfully complete the two Academic Literacy, Introduction to Scholarship modules (ITSA and ITSB). Applicants who do not write the AQL - NBT prior to admission will automatically be registered for ITSA and ITSB whether or not these are credit bearing modules in their qualifications. These candidates may, on provision of an AQL - NBT score of 64% or above, be exempted from one or both the modules if and only if these are not credit bearing modules in their qualifications. For candidates who are completing the modules as a result of the low AQL - NBT score or who did not provide an AQL - NBT score, successful completion of ITSA and ITSB is a pre-requisite for registering for any third year modules and thus any student who has not completed ITSA or ITSB in their first year of study will be required to do so in their second year. Where ITSA or ITSB is credit bearing in the qualification concerned, successful completion of one or both (depending on the curriculum structure) is also a graduation requirement. [-]

BCom Strategic Brand Management Degree

Vega School of Brand Leadership
Campus Full time 3 years February 2017 South Africa Pretoria Johannesburg Durban Cape Town + 3 more

The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. [+]

Bachelors in Strategy. BCom Strategic Brand Management Degree The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of strategic brand building and management performance through appropriate metrics. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year. Modules Year 1 Applied Communication Techniques Business Management 1 Accounting 1 Economics A&B Brand Management 1 Critical Thinking Business Communications and Digital Media 1 Quantitative Techniques A&B​ Year 2 Business Management 2A: Entrepreneurship Brand Management 2A: Developing Markets & Consumer Behaviour Financial Management for Strategic Brand Management 2 Online Marketing 2A Economics in Brand Building 2 Principles of Innovation 1A Business Management 2B: Contemporary Issues Brand Management 2B: Channel Planning Law for Strategic Brand Management Practice of Innovation 2A​ ​Year 3 Organisational Studies Business Management 3 Brand Management 3A Introduction to Research Brand Management 3B: Strategic Brand Evaluation Research Practice Digital Brand and Business Strategy Career opportunities Strategic Planner | Entrepreneur | Product Manager | Account Manager | Brand Strategist | Brand Manager | Marketing Manager Entry requirements A NSC with Degree admission- A minimum of 30 % for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject but includes English); OR A NC(V) with Degree admission – A minimum of 60 % in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation , with a minimum of 70% in the [1]four vocational subjects is required; OR A SC (with endorsement) or equivalent; OR Alternatively a Higher Certificate, an Advanced Certificate, 240 or 360 credit Diploma and an Advanced Diploma in a cognate field may satisfy the minimum admission requirements to degree studies If a Higher Certificate, Advanced Certificate, 240 or 360 credit Diploma or Advanced Diploma is not in a cognate field, then at least 20 % of the credits of such qualification must relate to academic literacy or academic skills in order for an applicant to be admitted to degree studies. Such applications will be reviewed by the relevant HoF at The IIE CAT in collaboration with the Registrar. ​All candidates are required to undergo an interview; ​​​NSC: students are required to have Mathematics at least at level 4 or Mathematical Literacy at level 7. For those students who have Mathematics at level 3 or Mathematical Literacy at levels 4, 5 or 6, an intermediate level (38 or above) in the NBT QL-AQL assessment is required. Students who have Mathematics or Mathematical Literacy at levels lower than the above would not be considered; OR, ​SC: endorsement is required with at least 40% for Mathematics on the HG; OR at least 50% for Mathematics on the SG; OR, a Senior Certificate or equivalent with complete or conditional exemption with at least 40% for Mathematics on the HG OR at least 50% for Mathematics on the SG. For those not meeting the requirements as set out above, a minimum of an intermediate level (38 or above) in the NBT QL- AQL assessment is required. ​General requirements for undergraduate degrees: All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT), unless they have attained the age of 23 by the time they register. The AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme. Applicants who achieve a score lower than 64% are required to register for and successfully complete the two Academic Literacy, Introduction to Scholarship modules (ITSA and ITSB). Applicants who do not write the AQL - NBT prior to admission will automatically be registered for ITSA and ITSB whether or not these are credit bearing modules in their qualifications. These candidates may, on provision of an AQL - NBT score of 64% or above, be exempted from one or both the modules if and only if these are not credit bearing modules in their qualifications. For candidates who are completing the modules as a result of the low AQL - NBT score or who did not provide an AQL - NBT score, successful completion of ITSA and ITSB is a pre-requisite for registering for any third year modules and thus any student who has not completed ITSA or ITSB in their first year of study will be required to do so in their second year. Where ITSA or ITSB is credit bearing in the qualification concerned, successful completion of one or both (depending on the curriculum structure) is also a graduation requirement.​ [-]

BCom Honours in Strategic Brand Management

Vega School of Brand Leadership
Campus Full time 1 year February 2017 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

​​This honours programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities; and the utilisation of metrics and models to assess brand performance and equity. [+]

BCom Honours in Strategic Brand Management ​​This honours programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities; and the utilisation of metrics and models to assess brand performance and equity. Modules Brand and Brand Building Research Methodology Financial, Economic & Legal Aspects for Strategic Brand Management Practice of Strategic Brand Management Strategic Brand Management & Leadership Career Opportunities Agency Strategic Planner | Consumer Insights Manager | Marketing Researcher | Brand or Product Manager | Business Developer | Entrepreneur | Small Business Owner Entry requirements An appropriate Bachelor's Degree in a cognate* field; OR An appropriate Advanced Diploma in a cognate* field, provided a 360 credit Diploma or appropriate equivalent has been completed. Candidates are normally required to have a minimum average of 60% in their third year of their third year modules of their Degree or equivalent qualification, and they will be required to attend an interview. *A cognate Degree or Advanced Diploma would normally be in the fields of either Branding, Business Management, Economics, Financial Management, Marketing, Political Sciences or Strategic Management. [-]