Bachelor Degree in Business Studies in Munich in Germany

View Bachelor Programs in Business Studies 2017 in Munich in Germany

Business Studies

Bachelor degrees from accredited colleges and universities can be important stepping-stones toward a successful career.The most common type of undergraduate program is a bachelor's degree, usually awarded after four years of successful study

Business, Economics and Administration degrees will be related to the behaviour of resources in diverse types of environments. Students can expect to learn about the workings of markets in different levels, such as local economies or international trade; or can learn to be organizational leaders seeking to improve a corporation’s revenue, profit or image.

Germany, officially the Federal Republic of Germany, is a federal parliamentary republic in western-central Europe. The country consists of 16 states, and its capital and largest city is Berlin.

Munich is the 3rd largest city in Germany. It is located in the state of Bavaria and has over 1 million residents. As a leading location for science and research, Munich has over 4 major universities and several colleges.

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Bachelor in Media Management

Macromedia University for Media and Communication
Campus Full time Part time 7 semesters October 2017 Germany Munich + 1 more

The Bachelor’s degree course in Media Management trains managers for the media, whose task it is to develop useful and economically viable concepts in companies and organisations, to competently see their implementation through and to evaluate the results. [+]

Bachelors in Business Studies in Munich in Germany.

Students who take the course at MHMK University become experts in economics, legal, technical and creative issues and learn how to be the driving force behind forward-looking media concepts in industry and politics.At the MHMK the following branches of study are offered:

Design Management Digital Media Management Brand Management and Advertising Music Management PR and Communication Management Media and Communication Management (English) Sports and Event Management TV Management

The course of study strategically prepares you to operate as a competent interface between creativity and management, thus opening up a path to numerous exciting and challenging careers.Our graduates mainly find employment in leadership and support roles in the media economy, but also in media-related areas of industrial and service businesses. The media industry is international in structure. To enable our students to gain overseas experience during their studies, MHMK is partner to a world-wide network of highly-regarded private universities. With MHMK’s 6+1 programme you complete six semesters at your MHMK campus and one semester at one of our partner universities. This way you can do two things at once: study, and prepare for the demands of the international labour market.... [-]


Bachelor in Media and Communication Design

Macromedia University for Media and Communication
Campus Full time Part time 7 semesters October 2017 Germany Munich + 1 more

In the digital media world, design involves a broad and exciting array of tasks. The demands faced by designers are complex and at the same time fascinating, since the variety of media and the high volume of information require not only a steady stream of new ideas and creativity, but also clear conceptual thinking and process-led working methods. [+]

Using cross-media media channels, multi-layered content must be transformed into visual images and stories, in a way that appeals to the emotions of users and recipients and conveys the message clearly. Curiosity, openness and fresh ideas are the hallmarks of a good media designer, as well as artistic creativity and visual imagination. And the willingness to think through all facets of the set task, and to develop conceptual solutions, before beginning the design. Lateral thinking is required, especially in cross-media projects.The interdisciplinary programme of the Media and Communication Design course gives you the tools to master the whole spectrum of visual communication as an all-rounder with specific subject knowledge.Our fields of study - animation, game design and media design - offer you the chance to focus during your studies on whatever interests you the most personally. During your studies, theoretical/methodological knowledge is combined with in-depth technical production know-how and practical applications, using real tasks in graphic design. In principle this means that the whole media economy is open to you at the end of your studies. The university is not just one of many possible places to learn. Practical exercises, an intensive exchange of ideas with real industry professionals, and authentic teaching projects are as important to us as the teaching of theoretical principles. This is what students really appreciate about MHMK.... [-]


Bachelor in Marketing Management

Macromedia University for Media and Communication
Campus Full time Part time 7 semesters March 2017 Germany Munich + 1 more

The Marketing Management Degree Programme is one of 4 streams of specialization as part of the Management Bachelor Program. As a Marketing professional your aim is to predict and recognize market transformations, trends and consu¬mer behaviours as well as to create competitive advantages for your company and product. [+]

Bachelors in Business Studies in Munich in Germany. Given the increasing competition in almost all markets, it has become more and more important for business enterprises to know the needs of the consumer, to predict target markets and growth areas as well as to developing the right marketing mix for products. The Marketing Management Degree Programme is one of 4 streams of specialization as part of the Management Bachelor Program. As a Marketing professional your aim is to predict and recognize market transformations, trends and consu¬mer behaviours as well as to create competitive advantages for your company and product. This includes the actual product design, services and pricing, communication channels as well as distribution channels. You will also design branding, advertising and communication strategies to ensure a long term customer loyalty. You define the sales targets, develop marketing and sales strategies or manage actual marketing events. THE STRATEGY TO SUCCESS. In the framework of this study program in Marketing Manage¬ment, you will get a detailed insight in the fundamentals of strategic and operational brand management, market research and media planning. If you have decided to study economics but still see yourself more as a creative and conceptually strong individual, then the Degree Program in Marketing Management is the right choice for you. LEARNING BY DOING. Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in co-operation with external businesses and partner companies. Internship: Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry. Study abroad: The programme also includes one semester abroad at one of our international partner universities of your choice (MHMK’s 6+1 programme). [-]

Bachelor in Media and Communication Management

Macromedia University for Media and Communication
Campus Full time Part time 7 semesters March 2017 Germany Hamburg + 1 more

This programme prepares students adequately for positions in the international media environment, by providing them with concrete applications of management skills from an international perspective. The duration of the study programme is 7 semesters, including one semester abroad and one in a company of your choice. Students work on current projects in real-world conditions right from the start. [+]

How can a public relations campaign be implemented internationally? What must be considered when one wants to sell a quiz show worldwide? The English-language bachelor's programme Media and Communication Management prepares comprehensively for the demands of international media professionals. Media companies and agencies working internationally, utilizing global media formats. In addition to general management skills, therefore, concrete fields of application are taught from an international perspective. The focus is on Brand Management and Advertising, Corporate Communications and Public Relations, Digital Media Management and TV Management and Broadcasting. With this training, graduates are qualified for positions in international media companies – in Germany and abroad.... [-]


Bachelor Smart & Mobility Management

Campus M21
Campus Full time 6 semesters October 2017 Germany Munich

Smart City, Smart Home and Smart Living - tags that are on everyone's lips. Digital networking provides the basis for a smart and mobile lifestyle: whether with BMW ConnectedDrive through the connected city, with the iPhone to control the smart home or make the world clickable with Augmented and Virtual Reality. The market for "managed mobility" is gigantic. [+]

Bachelors in Business Studies in Munich in Germany. Study: Smart & Mobility Management THE STUDY DIRECTION SMART & MOBILITY MANAGEMENT IN THE COURSE DIGITAL BUSINESS MANAGEMENT: THE NEW MOBILITY: NOT LESS THE ROAD BUT SMART. Smart City, Smart Home and Smart Living - tags that are on everyone's lips. Digital networking provides the basis for a smart and mobile lifestyle: whether with BMW ConnectedDrive through the connected city, with the iPhone to control the smart home or make the world clickable with Augmented and Virtual Reality. The market for "managed mobility" is gigantic. Be it in the design of smart cities in the intelligent networking of transport or in the development of innovative mobility services and mobile marketing concepts. Smart & Mobility Manager customize our mobile future and coin a new digital lifestyle. Practice with strong brands Study Smart & Mobility Management on Campus M21 is practical. Our students develop with professionals in the field strong concepts and campaigns. Partners include BMW, Audi, O2 and Google. In the real practice projects that matters - business games are not enough! The 12-week internship in companies, agencies or consultancies is often the key to start a career. Studies and content Study groups in class size, learning practice with motivated teachers, personal approach and clear structures, a modern campus in a great location - so makes studying fun and brings a lot. After accredited according to international standards Bachelor of Arts you can make the master. The Promotion is open to you. With passion go our students exciting topics: What business models are available for location-based services? How do marketing concepts for new mobility providers? How do intelligent models for Smart Cities (eg transport and energy management, urban planning)? The studies include: The bachelor's program lasts six semesters and is made up of various studies modules. For each module you will receive credits (ECTS). A total of 180 credits can be reached. Following the successful completion will be awarded a public university you the Bachelor of Arts (BA). Study and Examination Regulations Selected Course Contents: Mobility Markets & Smart Business Mobile Technology & Research Smart & Mobility Management Mobile Marketing & Commerce Mobility Behaviour & Digital Lifestyle Special law economic computer science Business management Corporate governance and communication Career opportunities Many industries thrive on mobility - whether as a supplier or user of mobility services. Therefore mobility professionals are in great demand. In studies, you acquire extensive knowledge and practical experience in the management of intelligent mobility solutions and in the use of mobile communication technologies for marketing. Connect your studies with an accredited international standards Bachelor of Arts. Networking with professionals from practice and job application coaching are studying on campus M21 course. In addition, expanding your social skills on a convincing appearance. This study offers excellent career prospects. For example, as: Mobility Manager Business Development Manager Mobile Marketing Manager Business Intelligence Manager innovation Manager [-]

Bachelor E-commerce & Digital Retail Management

Campus M21
Campus Full time 6 semesters October 2017 Germany Munich

Are you fascinated by watching the change in the world of shopping? You want to know what's behind successful online stores like Amazon or Zalando? But what digital technologies moving into the Agencys of Zara, IKEA, Audi & Co. keep and make our interactive shopping world as apps and smart gadgets? [+]

Study: Ecommerce & Digital Retail Management THE STUDY DIRECTION E-COMMERCE AND DIGITAL RETAIL MANAGEMENT IN THE COURSE DIGITAL BUSINESS MANAGEMENT: THE FUTURE OF TRADE: EVERYTIME, EVERYWHERE, EVERYTHING you fascinated by watching the change in the world of shopping? You want to know what's behind successful online stores like Amazon or Zalando? But what digital technologies moving into the Agencys of Zara, IKEA, Audi & Co. keep and make our interactive shopping world as apps and smart gadgets? Ecommerce & Digital Retail Manager make the shopping worlds of tomorrow. You have the much sought-after expertise on e-commerce, mobile commerce and online stores. You know the challenges of trade logistics and develop creative concepts for digital and retail stores. Practice with strong brands The Ecommerce & Digital Retail Management studies at Campus M21 is practical. Our students develop with professionals in the field strong concepts and campaigns. Partners include Swarovski, adidas, Microsoft or the Agency WHITE, serves clients such as Tommy Hilfiger and Ray Ban. In the real practice projects that count. Simulation games are not enough! The 12-week internship in agencies or companies is often the key to start a career. Studies and content Study groups in class size, learning practice with motivated teachers, personal approach and clear structures, a modern campus in a great location - so makes studying fun and brings a lot. After accredited according to international standards Bachelor of Arts you can make the master. The Promotion is open to you. With passion go our students exciting topics: How does the online trading? How do the online trading the challenge of "Vielleicht-" orders through smart returns management meet? Which shopping innovation through digitization in conventional offline trading (eg Click & Collect Shopping, Curated Shopping, Augmented Reality)? The studies include: The bachelor's program lasts six semesters and is made up of various studies modules. For each module you will receive credits (ECTS). A total of 180 credits can be reached. Following the successful completion will be awarded a public university you the Bachelor of Arts (BA). Study and Examination Regulations Selected Course Contents: Digital Retail Business Management ECommerce Technologies Supply Chain Management & Logistics Trade Digital Retail Market Management Shopper Research & Insights Special law economic computer science Business management Corporate governance and communication Career opportunities Digitization opened rapidly new marketing and management of commercial enterprises. Great is the need for qualified professionals who are knowledgeable about the world of commerce - online and offline. In studies to learn the current and future trends and technologies for innovative marketing and management concepts to use. Connect your studies with an accredited international standards Bachelor of Arts. Networking with professionals from practice and job application coaching are studying on campus M21 course. In addition, expanding your social skills on a convincing appearance. This study offers excellent career prospects. For example, as: Digital Retail Manager Mobile Marketing Manager Supply Chain & Logistics Manager Category Manager assortment Manager Customer Insights Manager [-]