The mission of the Department of Marketing at Missouri Southern State University is to provide students with a superior education. Faculty combine effective teaching with scholarship and professional service and strive to provide students with practical and theoretical business competencies. These competencies prepare students for leadership positions and service in a diverse, global and competitive economy. Consistent with the university’s mission, the Department of Marketing embraces an integration of liberal and professional education to enable students to develop the ability to excel in the complex work environment of business. The curriculum combines extensive marketing study with a focus on development of student competencies in the areas of professional integrity, social responsibility oral and written communications, interpersonal relationships, technology management, research experience, international business affairs and critical thinking skills. The BSBA marketing major course of study is intended to prepare graduates for positions in personal selling, product and services marketing, promotions, consumer behavior, marketing and sales analysis, retailing and supply chain logistics.
- To effectively communicate. - To demonstrate information development. - To execute decision-making skills. - To demonstrate appropriate knowledge of marketing. - To solve business problems. - To be knowledgable about business and its environment, both domestically and globally. - To work effectively in groups. - To demonstrate professional integrity in the performance of duties.
Curriculum & Semester Hours
General Education Requirements: 43-44 Business Core: 39 Required: 18 - MRKT 321 Professional Sales & Sales Mgmt - MRKT 401 Integrated Marketing Communications - MRKT 405 Internet Marketing - MRKT 432 Consumer Behavior - MRKT 470 Marketing Research - MRKT 472 Marketing Strategy Select one: - IB 400 International Marketing (Fall) - IB 460 Global Supply Chain Management (Spring) - MRKT 491 Marketing Internship Electives: 20-21 Total: 124
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