Located in the Province of Lapland, Rovaniemi city is a commercial center of the region. The city has over 60,000 inhabitants. Rovaniemi is home to the Roveniemi University of Applied Sciences and the University of Lapland.

Business studies is an academic area of study that provides the knowledge and skills needed for a career in the business realm. Studies may consist of finance, accounting, economics, organizational studies, business ethics, and marketing.

The formal higher education system of Finland is the 7-3-2-2 pattern. The university takes two years in vocational or technical education and finally two-year pre-tertiary education. Finland also has several public as well as private universities that have enabled accessibility of higher education to students.

A BBA, or Bachelor of Business Administration, is an academic designation bestowed upon students who successfully complete about four years of full-time coursework in a business and commerce-related program. BBAs are known to enhance career opportunities.