BA in Public Relations Management

Midrand Graduate Institute

Program Description

BA in Public Relations Management

Midrand Graduate Institute


Full-time undergraduate public relations degree programmes are offered over a minimum period of three years.


Both the private and public sectors regard public relations as a core strategic function, as well as a management necessity in their aim to develop sound relationships between all stakeholders in a changing and unpredictable communication-orientated business environment.

The public relations industry requires skilled individuals, who are able to interact with all sectors of society, build stable relationships and provide guidance on how to be a success in the corporate world.

Public relations students gain insight into issues and trends that concern organisations. They learn how to embrace the various functions of the public relations practitioner, ranging from crisis management to relationship building. Students are exposed to current case studies enabling them to place theoretical knowledge in context whilst learning how to research, investigate and critique issues.

Projects include the planning of effective campaigns and communication strategies, as well as the setting of communication goals. MGI’s students benefit from computers with Internet access, daily and weekly newspaper features as well as magazine articles. They have access to the Internet and satellite television, including the international news broadcasts. Third-year students are required to join the Public Relations Institute of Southern Africa (PRISA) and to complete an internship at an appropriate company.

Students acquire cultural insight and a comprehensive understanding of the corporate and media environment, as well as government and current affairs.

They gain the theoretical, verbal and practical skills necessary to enter the industry as creative and innovative professionals who are able to recognise, examine and resolve issues in a proactive manner and have a positive impact on a professional environment.

This school offers programs in:
  • English

Last updated April 11, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Mar., 2017
3 years
Full time
Start date Mar., 2017
South Africa Midrand
Application deadline Request Info
End date Request Info
Duration 3 years
Price Request Info